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Archive for October, 2008

10 Excuses for NOT Authoring an eBook!

Most people at one time or another have said to themselves, “Someday I’d like to write a book.” or “I only wish that someone would write a book about ______.” or “I think there would be a lot of people who would be interested in what I have to share about _____ .”

Before the existence of eBooks (electronic books), writing and publishing a book would have been a daunting task. Not so with the marriage of creative writing and eBook technology. eBooks make writing a book relatively easy, affordable, and doable without the need to sell your sole to the publishing devils!

eBooks have advantages that standard books do not. The author can control the entire process from creating to writing to publishing to marketing to sales. eBooks have only a reasonable investment involved in their production and distribution. eBooks provide passive income; a positive reputation as an author; tax breaks as a self-employed entrepreneur; the ability to target niche markets that otherwise would never be considered by standard publishers; act as catalysts for further sales of products and services; access to a world-wide market 24/7; a boost to personal and professional self-esteem; and for many, a fulfillment of a life-long dream - authoring an eBook.

Despite all the advantages to writing an eBook, only some of them listed above, there will always be individuals who like to make excuses for not doing what they really want to do.

With tongue firmly planted in cheek, here are some excuses for not writing an eBook that are really very good reasons for experiencing the adventure known as the eBook authoring journey.

The following 10 excuses are presented in no particular order of importance. They are part of a much longer list.

Excuse # 1

I crave anonymity. I like being the “unknown wannabe author”. Who needs fame anyway! I’d rather be nameless and faceless in the crowd. I’ve never made a name for myself so why start now!

Okay, whoever you are! This excuse speaks to several attitudes prevalent among those not seeing the true value of becoming a published author. Bringing positive attention to oneself doing something that others will appreciate is a powerful incentive to discard that cloak of anonymity and step in to a world of “niche recognition”. Do it for others. Do it for you. Seek fame among the “minority” (and maybe fortune too).

Excuse # 2

Money isn’t everything you know. I’ve got enough money so the opportunity to make residual income with relatively little work on my part holds no particular allure.

Okay, Donald Trump, we get the message! Even Donald, with all his money, recognizes that making money is a worthwhile endeavor. Finding ways that can meet your needs at a personal/professional level and combining them with making money is the true “entrepreneurial spirit” upon which civilizations have prospered. But I get carried away! There is nothing wrong with making a profit being one of your motivations for writing an eBook!

Excuse # 3

Nobody helped me get to where I am today. I didn’t learn anything from mentors who helped me. I didn’t read anything written by experts in the field who acted like mentors to me. I did it all by myself so others can do the same thing.

Are you serious? What about all those text books and self-help books you read? What about owners’ manuals, special interest classes, supervisor’s assistance, courses and training sessions, colleagues…? “No man is an island.” You didn’t get to where you are today without the help of others. eBooks are an opportunity to give back to that pool of attitudes, skills and knowledge that you learned from others and add to it your unique insights, experiences, and reflections. Leave a legacy of your accumulated wisdom for others. What you give comes back a hundred fold!

Excuse # 4

I just don’t have that entrepreneurial spirit. Being self-employed with all its tax breaks and income after retirement is just not “real” for me.

Everybody has an entrepreneurial spirit. Remember those childhood days when you sold “Kool-Aid” at the curbside to the guys who were putting in the sewers. You loved collecting all that money. And spending it. eBook authoring is much the same. Only the profits will be after expenses not without expenses like in the “Kool-Aid” experience where Mom and Dad supplied the capital. Not like the “Kool-Aid” days. The world of small business (eCommerce) is a fascinating place to be. It teaches you an appreciation for so much that goes on behind the scenes of our commerce system. It makes you an active player. It’s exciting.

Excuse # 5

I’m not passionate about anything. I have trouble carrying on a conversation about things I feel passionate about so I know I can’t write an eBook. After all, if I can’t talk I can’t write!

Think back to the last time you got an opportunity to talk about something you really care about. Was it your hobby or interest, your project at work, a ’cause’ that is beneficial to others, an event currently in the news, a life-long pursuit, a ‘calling’…? There are few among us who don’t have at least one thing about which we are passionate. About which we could talk forever. If you can talk about it, you can write about it. eBooks are informal in nature and conversational in form. All you need is a niche market of people like yourself who share your passion. Passion makes good eBook authors.

Excuse # 6

There is already too much information out there! Information is the same today as it was yesterday. Nothing really changes. It’s the same old, same old, all the time.

Where have you been? The Internet is viewed as the source of information in the information age. Combine the information age with the technological advances and you create tremendous problems. People are busier and more productive today than they have ever been. So what’s the problem that eBooks can solve? With your experience, you can sort through the over-abundance of information and help direct that information to solving your niche market’s problems saving them time, effort and money. And they are more than willing to pay you for this! Use the Internet and eBook technology to reach those who appreciate it most - on the Internet. With eBook technology, updating information is easy and affordable making your eBook a living, growing document.

Excuse # 7

I have nothing new to add to the subject of my interest - no new material, attitudes, experiences, problem-solving approaches, information, philosophies, theories, perspectives, knowledge, skills, attitudes… nothing!

Do you really believe that? Are you not a unique individual? Do your unique experiences not bring something new to the subject? Think back to when you first became interested in the topic for your eBook. Think about your journey to where you are presently. Think about others and their journeys which may be just beginning or are being bogged down and need some rejuvenation. What can you offer to these people? How have your successes been forged? Shouldn’t others know how you did it? Your USP (Unique Selling Proposition) is what makes you different from others. It’s not that information isn’t available - it’s just that your uniqueness in sharing your information is what others want and need.

Excuse # 8

I’m not up to the challenges. Boredom is ok with me. Change is bad!

Climb out of your rut. You’ve been stuck there too long. What ever happened to the thrill of experiencing new adventures? What happened to your childhood reckless abandon? What happened to your life? Take up a new challenge that will change you forever. Embark on an eBook authoring journey that will provide you with an opportunity to take a good hard look at yourself. Change is inevitable. Embrace it. Take advantage of the opportunity to share your passion with a world-wide audience. Change their lives while you yourself undergo a change. eBook authors get more out of writing the book than the readers do in reading it! Create your own ‘reality’ show. Get on with it!

Excuse #9

I only care about myself. Why would I want to make a difference world-wide 24/7 when all I care about is me right this minute. I live for the minute. My minute.

My world is small. My influence is confined. My fame is restricted. My ambitions are limited. My aspirations are within easy reach. My life is… Imagine the thrill of seeing your published eBook cover on a web site. Imagine the excitement of someone purchasing your eBook. Imagine your amazement when customers from hundreds of different countries download your eBook. Imagine the feeling of receiving emails seeking your advice, of encouraging you to write another eBook, of expressions of appreciation for what you have done to help solve someone’s problem. Imagine an income in retirement or a new career built around your eBook. Expand your horizons. Look “outside” and “inside” yourself. Write your eBook!

Excuse #10

I have trouble committing to getting up in the morning. I’d have to commit to a life-altering experience if I wrote an eBook and right now getting up in the morning is plenty hard enough.

While we can empathize with you we can’t sympathize. We all have trouble getting up some mornings. But you can’t make that your excuse forever. One of the biggest steps in the eBook authoring process is the Commitment step. It is at this point in your journey that you publicly must announce your intention to write an eBook. You must be prepared for the feedback that will inevitably come your way. Making a commitment to something is a learned behaviour. Once you share your ideas with others, a marvelous thing happens. People want to help you. They want you to succeed. You suddenly have a team where not long before there was only you and your dream. The journey begins with a single step. Public commitment is often the most important step.

You may have a few other excuses you might like to use. Go ahead. But remember, there are convincing arguments against every one of them. Don’t believe me? Ask someone who is successful.

No more excuses. Get on with it. Write your eBook.

© 2005 Paul Jackson

Paul Jackson, a published eBook author and retired educator, clearly appreciates what it takes to author an eBook. His experience as both a writer and an instructor helping people realize their dream of authoring a book qualifies him to ask these very important questions. His business, eBook Authoring Services, at http://www.ebookwritingandpublishing.com
is a great starting point for aspiring eBook authors.

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Surefire Way To Find Hot Selling eBook Topics

To become an entrepreneur, you need product ideas.

Even more important,

YOU NEED PRODUCT IDEAS THAT SELL.

To locate products that sell online, you need to understand
what people already want to buy.

The single biggest cause of failure when writing non-fiction
books, booklets, ebooks or any other information-based product
is a poor choice of idea or product.

It’s no doubt this is the main issue for anyone wanting to become
an entrepreneur, there are all kinds of twists along the
road that may lead you to THINK you have a high-demand idea.

For example, you are NOT part of a given niche market, yet
you see evidence that there are a great many people searching
for information on a particular topic. BUT - it turns out
they would not be willing to PAY for this information, it’s
either not important enough to them OR it’s too easy to find
the information elsewhere.

So, what do you do?

How do you really get to the bottom of demand?

It’s easier than you think - find out what people DO want to
purchase information on.

Here’s how.

Fire up your web browser and head one over to:

http://inventory.overture.com

Now, instead of searching for a particular topic, plug in
these search terms and have fun looking at the results:

“How To”

“Learn To”

“Tutorial”

“Advice”

“More Information About”

“Tips”

“How Do I”

See what I’m getting at?

These are the terms people use online when they are specifically
searching for information on a topic - as opposed to some other
aspect about it.

For example, when you perform a search on “How To”, you will
find among the top results:

“How To Knit”

“How To Tie and Tie”

“How To Draw”

“How To Cook A Turkey”

“How To Play Poker”

Bet you wouldn’t have thought THESE are the topics people are
already hungry for information now would you?

Want to test your idea?

Record the numbers you get from either Overture or Wordtracker
on top 10 results from searches recommended above.

Then, search for “How To [Insert Your Topic” and note the
comparable number of searches. Are you anywhere close to the
top 10, top 50, etc…?

You can get a pretty good idea of not just how MANY people want
your information product, but also how your idea relates to
many others that may sell better.

Believe me, it’s easier to work on topics that people already
want - don’t waste your time and effort on low demand topics.

To take your project to the next level, find 39 more techniques
for finding high-demand topics, use the Profit Funnel to test
the profitability of your products and discover the offline
techniques - right under your nose - for finding RED HOT product
opportunities for nothing. Head over to:

http://www.infoproductcreator.com to fast-track your infoproduct
business.

EzineArticles Expert Author Jeff Smith

Jeff Smith is dedicated to helping you turn your knowledge
into highly desirable, hot selling information-based
products (eBooks, booklets, seminars, courses, etc…)
Through his highly acclaimed site:
http://www.infoproductcreator.com you will find exactly
what it takes to create and market high-profit infoproducts.

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Boosting the Sales of Your Internet Marketing eBook or Any eBook

When you put your all into learning something that you need to know, you can bet that other people can benefit from what you have learned. Internet marketing is one of those topics that lots of people need help with. So once you’ve gained knowledge and experience writing and selling an internet marketing ebook might be a good opportunity for you.

In order to make money in ebook publishing, you have to have a product that people want. How-to books that fill a need are undoubtedly best-selling ebooks. An internet marketing ebook falls into that category.

There is nothing worse than an internet marketing ebook or how-to ebook that is filled with junk. Thus, in order for your internet marketing ebook to be a best seller, it has to offer useful information. If it doesn’t, you’ll get return requests and charge-backs left and right. Besides, if you don’t have quality content in your internet marketing ebook, you can’t comfortably offer a money back guarantee which is actually a vital aspect of marketing ebooks for profit.

Every ebook, especially an internet marketing ebook, needs to have a clear purpose before you begin to write it. Decide who your target audience will be - who will buy your book? Selecting a niche market to sell your internet marketing ebook to is half the battle. When you narrow your market rather than trying to satisfy the masses, you will have a much higher quality product and less competition. The trick to producing a best seller is to provide a solution to an existing problem that isn’t effectively solved by numerous competitors.

Add value to your internet marketing ebook by offering freebies as bonuses for buying the ebook right away. A customer’s perceived value is very important. Examples of bonuses might include things like a report on how to set up an affiliate program for an ebook, how to manage a pay-per-click campaign, or how to write results-oriented sales copy for an internet marketing website.

Realize that if your internet marketing ebook is going to make money, you’ve got to apply the internet marketing principles that will get your ebook noticed, walk the prospect through the sales process and close the sale. The first principle is driving traffic to your website. Whatever internet marketing techniques you use to accomplish that, targeted traffic is vital. Once you have visitors at your website the sales process kicks in.

Long-copy sales letters are undoubtedly best for selling an internet marketing ebook or any other ebook for that matter. Short copy just doesn’t cut it. You see, when you are selling information products online, like an internet marketing ebook, you don’t have the advantage of a face-to-face sales opportunity. Your web copy has to accomplish the sales for you.

To close the sale, the copy must convey a unique selling proposition - one or more things that stand out apart from your competition. It has to be attractive and compelling to your well-defined target market with headlines and subheads that grab attention by stating the product’s benefit or solution, or invoking curiosity. Your pricing strategy and relative bonuses must give readers a high perceived value so they feel they are getting an internet marketing ebook and additional information or products that are worth what they are paying.

The sales copy also has to build credibility either by stating the author’s credentials, using testimonials, or both. The reader’s objections also have to be countered by the sales copy. This can be accomplished by addressing them directly and by offering a money back guarantee.

A long-copy sales letter for selling an internet marketing ebook or another “how to” ebook that creates a sense of urgency can result in immediate sales. People have a tendency to be impulse shoppers so creating urgency by offering a “limited time” price or bonuses or making the product available only for a limited time will prompt the close of the sale.

Another factor to consider when writing sales copy for your internet marketing ebook is, buyers want to know they can contact you. When you provide valid, easy-to-find contact information your credibility increases tremendously and as a result so will your sales for your internet marketing ebook or any ebook you choose to publish.

Submitted by rcplinks.com Article Distribution Service.

Copyright Christopher Enders. Internet marketing doesn’t have to be a “hit and miss”, “learn from your mistakes” mission. There are people out there who have mastered the art and are willing to share their successful strategies. For some of the most comprehensive internet marketing strategies available today, visit BiznessTips.com.

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The Man You Are

The Man You Are is about getting a right perspective of who you are in relation to your environment,culture,belief and other influential situation around you.
There are many motivational and philosophical books in existence which have tried to assist in getting us a good footing,but I discovered most of these books confuse more than bailing us out.
This to my mind is unconnected to the environment and setting to which the author came from.Imaging a comfortable author in an organised society,a society in which every provision is made available the government writing about poverty eradication in Africa or becoming a millionire within one year in Nigeria economy.

About the Author

Bayo is an accountant by profession and a banker by calling.He is an HND holder with ICAN PE1.He is married with two lovely daughters,Sandra&Winnie.

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The Magic of Article Syndication

Whats the deal with promoting your ebook using article syndication anyways?

Maybe your having a hard time generating traffic for your ebook related site?

Are traffic exchanges bringing in traffic but causing your conversion rates to be lower
than they should be?

How many of you rely on search engine traffic to bring you business?

You’ve put in many long hours to get your ebook site to be as search engine friendly as
possible.

The free targted traffic your getting from the search engines is impressive, than one day
you wake up, check your stats and notice a dramatic decrease in hits.

Oh, oh, you’ve been dropped by Google

You place your hands on your face and ask yourself;

“What am I going to do, 70% of my traffic is gone?”

Have you ever thought of creating a back-up traffic system just in case for some freak
reason your ebook site got dropped from the search engines?

It’s been well documented that the majority of your traffic comes from the search engines

Have you ever thought of the benefits that article syndication could bring to your ebook?

If you’ve found your niche market and it’s grown to be a passionate subject for you, you
should have no problem in publishing compelling articles.

It’s very rewarding when the time comes and you see your name in print, the feeling (for
me anyways) was pretty cool.

The possible results…

Increased traffic, increased subscriber base, equates to more sales!

Imagine having total control over your articles…

If you’ve been on the net for awhile than you know that one of the best ways to promote
you, your company, and your ebook products is through writing articles.

More importantly, writing articles is a great way of receiving free, pre-qualified targeted
visitors to your ebook site.
By syndicating your articles your taking advantage of viral marketing and the opportunity
to be recognised as an expert in your field.

Because you have the knowledge of the topic your ebook is covering your writing should
flow.

Use your knowledge to encourage others to strive to do better by sharing your successes
with them.

You worked hard to create your ebook.

Now is not the time for self doubt, it is the time to promote your ebook through article
syndication and other means.

Raise brand name awareness, increase your presence on the web.

Your articles attract the traffic, you don’t have to sell the ebook you have to sell yourself.

And that’s where article syndication can help:
http://www.manzanomarketing.com/g.o/manillaboy

About the Author

Brian is a freelance writer and owner of www.theebookking.com.
He publishes a monthly ezine called
The Ebook King Chronicles

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What Tyros Should Know re Online Sports Competitions Gaming

Relate two of man’s favorite quests and you will reveal a rage titled a sportsbook gambling website. So what could be more inventive? If you visualize a large assembly of aficionados applauding their favorite club, and continuously stakes are sure to be arranged tied in to the bluster. Aiming to get a share of the anticipation, on-lookers habitually aspire to surmise who will prevail the running contest. Put together, all of this boils down to a cute little contest known as sportsbook gambling website.

Ok, so it may well look a craving but, instead, sportsbook wagering is really solely entertaining and to team up with your fellow sports addicts. Here, you’ll be able to risk a an insignificant quantity of pesos and still enjoy a incredible time. Further to this, here are several basic details to get going sportsbook wagering.

In order to wager, you’ll probably want to search for a sportsbook gambling website, i.e. a place that accepts sportsbook gambling website. In America, you will find four states where you can do sportsbook wagering absolutely legally, but beyond legal you may go for it anywhere providing you pin down a bookie and you’re legally an adult. On the list of sports events you have a choice of betting on are pro and, too, college basketball as well as college football, professional baseball, professional hockey, and, too, dog and horse racing. You’ll be able to bet on the overall tally of a game or fight, when exactly a given opponent will be vanquished, and even if a given coin toss in a game or fight lands heads or tails.

The bookies place their trust in stats and maths to help you out judge which club you sense will prevail. Primarily, there’s balance, meaning points leverage tallied to a trailing team that is expected to lose by a specific number points. We can opt for miscellaneous brands of wagers, the straight being the dominating one in sportsbook wagering.

Why don’t you give it a try and enjoy the fun in tandem? But remember to ensure that you won’t get too carried away and throw away your total retirement income on a bee! For otherwise you’ll probably find yourself lamenting it all your life! Enjoy the best online sports betting odds action on the web - CLICK HERE

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Try Lifestyle Coaching to Get Great Results

Performance coaching is a type of therapy that has become increasingly used over the last 8 years. The term coaching first became accepted in the USA where, together with NLP aka Neuro Linguistic Programming, it became part of an improved great wave of awfully proactive therapy techniques.

In many ways both Life Coaching and NLP are an answer against certain variants of the human-centred therapy movement, in particular Human-Centred Counselling. A criticism of the humanistic approach is that it is incredibly reactive and not very proactive. Although this works wonderful with some people, with other clients long periods of impasse or low return for time and effort occur. Lifestyle coaching and NLP are both human-centred therapy in stance, spending time on improving a clients happiness rather than jumping into the depths of childhood, as in traditional therapy. Success coachings emphasis is, however, deliberately proactive and used to make you happy. Use Easily Achieve to gain success with a life coach.

Success coaching is not about preaching to the coaching customer what to do. This is a common misconception. Some success coaches are justifiably successful in their business careers and then make the cross over to personal coaching, assuming that they will only be required to divulge their pearls of eye-opening success and wisdom with the client. Sharing pearls of wisdom is more like mentoring a person in a specific environment. Coaching is instead about life as a holistic view.

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Ten Great Reasons to Create an eBook

According to some sources, it is estimated that the Information
industry is going to be worth over $7.8 billion over the next 3
years.

If you could tap into just 0.0000001% of that $7.8 billion, you
could rake in $78,000!

Isn’t that a good enough reason to create your own information
laden ebook?

If it isn’t, here are 10 more great reasons to create your own
ebook:

1) If you create an ebook that solves peoples problems, you will
feel great knowing that you are helping a few, possible thousands
of people improve their lives.

2) A well written and presented ebook will bring you notoriety,
prestige and even fame! People will respect your opinions and
want to read more of your work.

3) You don’t need to carry any inventory or have delivery costs.
Your work can be instantly downloaded by your buyers.

4) You do not have to work hard to please an ever increasingly
picky editor.

Traditional publishers will require your work to be 110% before
they will even consider publishing it. This takes time and money.
Publish it yourself and you only have your readers to please.

5) It’s easy and fun. With the software tools available today,
creating an ebook is simple, all you need to do is provide the
words and pictures to fill it!

6) Ebooks are a great way of advertising products or services. In
context advertising could be your ticket to high earnings with
your own products or through affiliate programs.

7) If you own a website, and people like what they read in your
ebook, they will come to your site to find out more.

8) It costs next to nothing!

9) People are willing to pay for information that entertains them
or solves a problem that has plagued their lives, or better
still, solves a problem in an entertaining way!

10) You keep all the profits! What better reason is there than
that?

So what will you write about today?
About the Author

Learn how to quickly create your own Information Cash Machine
and get your slice of that multi-billion dollar cake!
http://www.create-an-income.com/info/l/goinfo

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Taking The Guesswork Out of Weight Loss

Nine out of every 10 individuals who lose weight gain it back. Given this fact, it would seem that engaging in a weight loss program is a gamble in which the odds of winning are very slim to none. Before you become frustrated and give up, you should realize that one out of those very ten people did succeed. What that means is that it can be done. The trick is knowing how they did it.

Years ago I embarked on a journey to study how individuals who succeeded in losing weight for the long term did it. I then researched the science behind how the body regulated weight. I came to understand that most weight loss programs fail because the programs are designed to disrupt the body’s natural mechanisms. It is this disruption that creates the battle where the individual eventually gives up.

To lose weight safely and permanently, you have to understand a concept in body functioning called homeostasis. In simple words, homeostasis means balance. The body always tries to maintain a constant environment. Your weight, just like your blood pressure or body temperature, is kept at a constant level. This level is called your set point. If you changed your external environment, your body will adjust to keep the internal environment stable. That is why a person in Alaska in the middle of the winter has the same body temperature as when they go to Arizona in the middle of the summer.

How then can you change your weight? First by understanding that there are certain food elements that your body needs, carbohydrates, fats, proteins, minerals and vitamins and water. If you deprive your body of any of these, it will start fighting you. Second, that your weight is kept in balance mostly by the effects of two opposing hormones, glucagon, that causes fat breakdown and insulin that causes fat buildup. You lose weight safely and permanently by giving your body all the essential food nutrients (not by dieting) and by shifting the balance in favor of glucagon over insulin. You achieve this by adjusting the foods that affect the production of these hormones. This eliminates cravings and constant hunger.

Also when you decrease the amount of food you eat, as in dieting, your body also decreases the amount of calories it burns to try and maintain the balance. This is why you must increase your activity level to maintain your body’s rate of burning calories.

Most weight loss plans fail because they do not take the powerful effect of homeostasis into account when the program was designed. When you are told, for example to avoid carbohydrates or fats, your body, through homeostasis, will create cravings for those foods and that’s what causes that uneasiness that lead the individual to eventually give up on the program.

The good news, again is that by shifting the balance in a gradual fashion without trying to completely disrupt it, you can obtain safe and permanent weight loss.

About the Author

Dr. David Nganele is a noted medical education expert and his book “The New Set Point” explains why most weight loss plans fail and how you can fix yours. You can learn more from his web site at http://www.thenewsetpoint.com

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The Disease of Alcoholism

My older brother is an alcoholic. He has been for as long as I can remember. Alcohol abuse runs in my family, so I guess I shouldn’t be surprised. Still, it’s heartbreaking to see him waste his life by being wasted as the time. He’s had to declare bankruptcy twice, his wife is thinking about leaving him and taking their two kids, and his body is starting to break down pretty severely. I just wish he could see the damage he’s doing, both to himself and to his family, and realize that he doesn’t have to live that way. I wish I could do it for him, but it has to be his choice.

People of all professions have problems. Being a teacher or lawyer or priest or therapist doesn’t exclude people from their issues or the unhealthy ways people sometimes deal with them. Take alcohol abuse, for example. There is no profession that preserves people from the problem of alcoholism. Holding people of a pedestal doesn’t take away their humanity. In fact, drugs and alcohol can be a coping mechanism, ineffective though it is, for people who have a hard time revealing their problems to others. All those who suffer from alcohol abuse deserve our compassion, but also a willingness to not collude with them in their addiction.

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