EigenGraphs

You’ve heard it before and you’ll hear it again. The best money making product today is an information product. Makes sense though. Information sells in the information age.

So how do you find people who are willing to pay for information? What is that hungry niche market?

That’s actually two questions. But you can’t get the answer to the first without knowing the second. According to Wikapedia niche marketing is: the process of finding small but potentially profitable market segments and designing custom-made products for them.

Niche marketing is a process. You find small but potentially profitable segments. Then you design products for them.

A process is not immediate. It’s not overnight. It doesn’t come on the wings of a dove. It is work, it takes time and it is profitable. It is NOT an idea that you have first. It is research first, idea second.

Had I understood that concept when I first started I would not have written one of my e-books. It took me 3 months to write it. I developed a web page and never sold a thing. Do not make that mistake. Learn from mine!

Research for the beginner is a painstaking process. It doesn’t take hours but it does take confidence. You will find your market. There are plenty out there. Don’t get discouraged by a disappointment. It is only a disappointment and not the end of your e-book career.

First you research. Make a list of all of the things that interest you or that is a problem for you or a problem for your Aunt Jane, Uncle Charles or best friend/neighbor. Make a list of all of the things you’d love to know more about. Make that list at least 30 items.

A good rule of thumb is that people will pay for information that will help them make more money (or get out of debt), look/feel better (from a problem they already have) or help to solve any other problem they already have. The trend here is that the person already has a problem and they need to solve it.

People are not likely to pay for information that will prevent a problem. I heard one Internet Marketer say that only 20% of people will pay to prevent a problem. Go after the other 80% - it’s much more profitable.

There are great search tools on the Internet to find a target market and determine if people are paying. Start at Amazon and click under books. Search the NY Times Best Seller lists for topics that may interest you. These topics already interest John. Q. Public.

Then take your list of 30 or so topics you develop and go to http://www.inventory.overture.com. Input search words about those topics. This tool will tell you how many people used that keyword in the past month on Yahoo! You can then multiply that number by 2.5 to 3 to get the actual search number across Yahoo! and Google (the two biggest engines).

Once you have a topic that is returning numbers between 750-1000 on the Overture tool you will look down the list of other keywords that Overture returns. If some of the top topics include the word “fr*e” - such as “fr*e crochet patterns” then people are most likely not paying for this information. Move on.

Narrow your field to three topics that you can either write about with a bit of research or about which you want to learn more. Then head off to Google and search for those topics. Check out your competition. What are they selling? Are they selling or giving away the information?

You can also check out the number of products people are paying for at PayPal. Go to the bottom of the page and click on shops. Search for similar products to the e-book you want to produce. The number sign after the name of the product is the number sold through PayPal since the owner of that product started taking Paypal.

Can you produce a product that is better, answers more questions and gives a different solution? That is your niche!

Very important: Know what questions your market is asking.

Go to Yahoo! and search in the Groups category for people who need your information. Find out what questions they are asking. Visit forums in your target market or use a flycatcher page.

Produce a product that answers those questions and you won’t be selling - they will be buying what they asked for!

Recent precise GPS readings acquired on the 15-16th October have established that Mount Blanc amounts to 4810.3 meters. Mont Blanc is layered by a thick ice cap which has increased by 2.6 m in barely 2 yrs but more suprisingly the amount of the ice and snow has just about grown twofold . Leastwise that is as reported by the experts.

The volume of ice and snow was figured for the first time during 2002. It worked out to be 14100 metres cubed higher than 4760 meters. It was merely 13800 cubic meters in 2000 possibly ascribable to the warmth with positive temperatures as high as 4950 metres alt.. Nevertheless the ice-cap has just about doubled up since then and at present measures 21000 cubic meters.

Chamonix’s esteemed local weather man Lawrence Spencer said the increment in the bulk of the ice-cap is among the perverse effects of global warming: Snow has not increased overall in the French Alps merely with the climate change we’re having a lot of warm westerly winds that bring rain lower down however during summer this translates to thick snowfall that falls above 3600 meters altitude hence the volume of the ice is rising. Contrast this to the situation during winter where snow crystals are extremely cold and are transported by wind so don’t settle down on the peak.

Chamonix is not just renowned for Mont-Blanc it is also a well renowned ski town and climbing center with many ski deals and self catering chalets to be rented. Moreover at only one hour from Geneva airport it is unbeatable for a short break.

In this simple article, I will show you step-by-step how to create your own e-book.

Step 1: Open your HTML editor (Dreamweaver, FrontPage or etc); if you do not have one, go to search engine and type, “free online editor WYSIWYG”.

Step 2: Type your message or idea into your HTML editor or copy and paste it from your text editor. Design your page and make it simple. After you, finish your work, save your file into specific folder. When designing your page, consider creating your file in single page or multiple pages that link to each other like website. If you new to website design, better you design it in single page.

Step 3: Compile your file into ebook using ebook compiler. Go to (http://www.ebookcompilers.com) and download ebook compiler. This is directory of ebook compiler and there are free ebook compilers too. Download and install ebook compiler into your computer. On the other hand, go to search engine and type, “free ebook compiler.”

Step 4: Open your ebook compiler and browse your file (html file you create in step 2) and follow the instruction in your ebook compiler until finish.

Step 5: Go to www.winzip.com, download WinZip, and install it. Open WinZip application and create a new Zip file. Add your ebook file and zip it.

Step 6: FTP or Upload your zip file (example - ebook.zip) into your web server. You can also sign up for free web hosting. Go to search engine and type, “free website hosting.”

Step 7: Publish your ebook on the internet. Submit it to the ebook directory or freebie directory (if your ebook is free). Go to search engine and type, “free ebook directory” or submit it to www.download.com. Submit first your e-book to www.upload.com because their website received high traffic every week. Allow your website visitors to download your e-book free.

Now you have successfully created your own e-book, publish it on the net but your e-book only can be view by Windows user. So, how your e-book can be view both Windows and Mac users. It is very simple just type your message or idea in word processor and save it in text format. Go to https://createpdf.adobe.com and follow the instruction on how to compile your text into PDF file. After you successfully create your PDF file, follow step 5, 6, 7.

Good Luck.

When there is little time to go to the local public library or shop around for a good business book, e-books on the Internet may be the best solution. If you are looking for specialized information, e-books may be the “only” solution.

E-books are viable and cost-effective. They can be quickly located using a search engine. Bought and downloaded anytime and anywhere. The “critical path” towards knowledge acquisition is fast and effective. You can rapidly develop your business knowledge base on several subjects like leadership, management, planning, promotion, finance and more.

Imagine that you suddenly realize you have to prepare for an important business meeting tomorrow and give a presentation on change management. You can quickly log on to the Internet and find some very good e-books on the topic. You can download the e-book immediately and start reading.

E-books are usually much less expensive than traditional books on business. This means that you don’t have to go through bureaucratic procedures to get an approval on a book for your office because the book is expensive.

There are e-book programs that allow corporations to become members. Employees can login through the corporate account and access any number of e-books they like. This is a revolution in terms learning. With the same amount of money to buy physical books, corporations can now offer their employees unlimited choices.

There are many such examples that prove how e-books can be a tool to gain knowledge faster than traditional methods. It all depends how we can make the best use of e-Books in our business lives.

Marketers the world over use follow up autoresponders to increase sales. But, many struggle to write a compelling message series. Don’t let that keep you from your share of the profits! Print and follow these instructions; you’ll soon be following up with finesse.

(Examples in this article use the fictional product “Green Garden Lawn Fertilizer”. Any similarity to actual products is unintended and coincidental.)

Message 1 - Big Benefits: Many of the sales resulting from your follow up series will come after the very first message. Keep this message short. Just take 500 or so words to flesh out a handful of your biggest benefits. For example, part of the Green Garden Lawn Fertilizer company’s first message might read:

“A Lush Lawn: Green Garden Fertilizer will give you a lush lawn in just 2 weeks! Density will increase up to 50%…”

“No More Brown: Watch your lawn become 3-5 shades greener with regular treatments”

Message 2 - Establish a Need: Use your second message to explain why your product is necessary. First, lay out the situation leading to a need for your product. Then, show that your product will meet that need. For instance:

“Lawns across the country are looking dull. Homeowners water and mow to no avail. But, not those who use Green Garden Fertilizer! They’ve created lush, beautiful lawns”

Message 3 - Tool Talk: In your third message, show the lead how he will go about actually using your product. Detail any tools or supporting material that you offer. In the case of our fictional Green Garden Fertilizer, part of this message might read:

“This treatment is a cinch: Simply attach the included diffuser to the end of your garden hose, creating a sprinkler. Run the sprinkler for 15 minutes each week. You will see an improvement after just one treatment!”

Message 4 - The Wildcard: Customize message four for your unique product. Try one of these ideas: Have a customer case study? This is a great place for it. Selling complimentary products? Detail one of them here. Selling a real-world product? Explain shipping / tracking now. Have a bricks and mortar office? Invite the prospect to visit. Include directions. Are you personally a visible part of your brand? Include your bio here.

Message 5 - Questions? Comments?: Your lead may be waiting to purchase until you explain one particular thing. By asking outright, you can speed the sales cycle to a close.

Start the fifth message by asking your prospect if he has any questions. Give him several ways to reach you, and include your hours of operation and time zone. Take the rest of the fifth message to answer some of the questions your prospects ask most often.

For instance:

“Are you excited about the lush lawn you’ll have with Green Garden Fertilizer? I hope so! Let me go over some questions our customers have asked in the past”

Message 6 - Testimonials: With your sixth message, show off your satisfied customers. Choose several of your best testimonials, and list them here. Look for quotes from customers who are obviously excited about your product, but that still sound believable. For instance, choose:

“I’m thrilled with my Green Garden Fertilizer! Just two weeks, and my lawn looks better than it has in years.”

Instead of:

“Green Garden Fertilizer is miraculous! It turned my back lot into a rolling meadow in days - and that lot is PAVED!”

(The testimonials in this article are made up examples. All of your testimonials, however, must be real. Fabricating testimonials is illegal.)

Message 7 - Last Chance: Your final message serves as one last reminder of your product.Briefly reiterate its most impressive features. Then, throw in a few testimonials or a very short case study. Round out this message with your contact information. Our example product’s final message might read:

“Over the past several weeks, you’ve heard about how Green Garden Fertilizer can turn your lawn around. Customer Dusty Dan tried it, and he says, ‘My lawn has never looked better…’”

Follow Up With Finesse Automation means that good follow up doesn’t have to be time consuming. Now, creating a message series is just as easy!

Complete all the pages for your eBook in HTML format. Your main page should be named “index.html”.

Follow these steps to rebrand your first eBook using eBook Compiler. Once you have used the program to produce an eBook you can have people who download it to “rebrand” it with their own information.

Wherever you want people who download your eBook to input their information you would add a special rebrand code to your HTML.

For example if you would like the person rebranding the downloaded eBook to be able to add their name, you would enter the rebrand code [={myname}] where ever you want their name to appear on a page.

Other rebrand codes you could have them add might be:

An affiliate rebrand code might be [={affcode}]
An e-mail address rebrand code might be [={email}]

You can add any variable between the {}. And you can add as many of these rebrand codes into your HTML as you wish. You can even have them add tables and more.

If you would like to use a free trial copy of eBook Compiler use the link at the bottom of this article.

Complete your eBook HTML pages with all of the codes in place.

Open eBook compiler, create the eBook, then…

Using the menu:

Click on “Edit” then “All Files” then “Turn PreProcessor On”

Using the same menu click on “Edit” then “Active Variables” then “Add”

For “Variable”: pick the names you entered in step #1 - e.g. “myname” and “email”, “affcode”, etc.

For “Description” add instructional text for the person rebranding

For “Value” add the information you want to appear in the eBook until the reader changes it.

If you have many variables to add just keep clicking “Add Another”. Once you have finished adding variables click “ADD”

Once finished adding variables click on “Edit” then “Output” Check the box “Build Rebrander”

For “Output E_Book EXE” leave as is

For “Output Rebrander EXE” I copy and paste the location in “Output E_Book EXE” into this field and change the “ebook.exe” to “rebrand.exe”. This way the rebrand file gets saved to the same location.

For “Rebrander Title” you can put in a title or leave as is.

For “Rebrander Start Message” you can change or leave as is.

For “Rebrander End Message” you can change or leave as is

Once finished click “OK”

Click on “Build” from the menu. Now you will have both the eBook exe file and the rebrand exe file in the same folder.

Upload the eBook .exe file and the rebrand.exe file to your server for download.

Remember to remind anyone downloading your eBook that they will need both files in the same directory on their computer to use the rebranding option properly. The best option may be to ZIP the eBook exe. file and the rebrand.exe file together and have them download the zip file.

To read this article with images included or to download a free trial copy of eBookCompiler please click here.

About The Author

Bob Power has been an Internet entrepreneur for longer than he would like to remember. He is currently on a voyage of learning, thanks to his readers, who have asked him to answer questions about topics they want more information on. You can see some of the surprising, and at times exciting results, and variety of topics and paths this has taken him on, or to contact Bob Power please click here.

These articles may be reproduced exactly as shown above. No revisions or changes are permitted.

You’ve spent endless nights hammering away at your book. You’ve rewritten it, you’ve edited it, and you had it professionally proofed. Your baby is finally done and you’re ready to send your precious manuscript off to a publisher, thinking that writing it was the hardest part. Wrong!

Actually, getting your blood, sweat and tears published may be the hardest part of the whole process. You’ll need to determine if a publisher will be required, or if you’d rather self-publish your book. There are pros and cons to both sides, some of which are discussed below.

To work with a publisher, you’ll need to send out query letters and/or a book proposal. This is a letter or a few pages briefly describing your text, why it is unique, characteristics of your target market and how you can help market the book. Most publishers don’t accept unsolicited manuscripts, so you’ll need to convince them to read yours. If they request that you forward your entire manuscript, you have one foot in the door. Be prepared to send more than one query and don’t expect a response next week.

There are writer’s guides that serve as excellent resources to find publishers who specialize in your particular genre. These guides list the percentage of new authors published as well as the percentage of sales they pay. You may find pay rates ranging from 5-10% of sales. Some pay on wholesale sales and others on the retail amount. Do the math. Perhaps your book will retail for $14.95 and the publisher will pay 6% on retail. This means you will earn 90 cents per book sold. Of course don’t forget that the publisher is doing all the printing, distributing, and marketing of your text.

Another route you may want to consider is self-publishing. You will be responsible for all the printing, distributing and marketing costs involved, but you will also get to retain all the profits. There are book printing companies as well as companies that specialize in assisting the self-publisher through every step along the way.

Finally, there’s age old debate about which method is better; using a publishing company or self publishing your own book. You know your situation and you know what will work best for you. You’ll want to consider how much time or money you have to invest in the project. That should give you an idea which route to take. Using a publisher takes less time on your part, but you’ll forfeit some of the royalties by using this method. If you self publish, you’ll have to pay “up front” and do the initial work to get the ball rolling on sales of your book.

Either way, publishing is your call. With a little persistance and hard work you CAN get your book to Market. So, go for it!!

Many people on the Internet have seen the Rich Jerks E-book
being advertised online and have wondered is this a scam? Is
this like all those late night infomercials that promise the
world and all the riches you can imagine for a small payment of
$100 or $50 or maybe only $25. After reading this book I can say
no!! What I will tell you is it takes work and how much you get
out of it depends how much you put into it. A few weeks ago I
knew nothing about building websites, affiliate programs or
search engine optimizations and know I am earning thousands a
month and this is only the beginning. It can be the same for
you. I am not a computer wiz but weeks after I got this e-book I
learned things that people who have been Webmasters for years
have not even figured out yet. I have my own successful home
based business that makes enough money that I do not need my job
anymore which is more than many Webmasters have been able to do
after years of effort. The Rich Jerks book has given me the
freedom I have wanted for years. I no longer have a boss I have
to answer to. I do not have to be at work at a certain time come
rain or shine. I have the freedom to do the things that I’ve
always wanted to do and with a little effort you can too. If
their is one thing I know it is if I can do it anyone can. If
you are interested check out the Rich Jerks website at The Rich
Jerk. Another e-book I recommend is called “Breakthrough
Money-Making Secrets Revealed” by Holly Mann who learned many of
her secrets from the Rich Jerks e-book and can be found here Click Here!

A lot of risk takers have spotted the phrase “offshore sports betting”, though are not completely assured what it implies. An offshore gambling web site primarily acts outside of the laws of any single state but alternatively it could be a live gaming website which has the bulk of its host servers inside the boundaries of a country in which online sports gambling isn’t at the moment unlawful. In a nutshell then, it is a gaming facility active extraneous to the country of the purchaser. Online betting web sites are by and large governed through the agency of 3 organisations. These are termed OSGA (the Offshore Gaming Association), IGC (Interactive Gaming Council) and the Fidelity Trust Gaming Association (the FTGA).

The OSGA are an autonomous bureau which checks the overseas sports gambling industry with a mission to also provide betting lovers the facility to easily determine respectable companies to play games with. It aims to assure the concerns of customers, also they do not demand any joining expenses.

The OSGA are a well qualified and impartial third party agency that manifests objective points of view, suggested by customer feedback, nonpartisan inquiry, phone conversations, inside prompts moreover imparts inside gossip.

The IGC is a nonprofit administration. The agency has been created to allow a platform for concerned participants to address subjects and also to improve communal interests in the global interactive sports betting business, in an effort to establish open not to mention accountable professional standard procedures and patterns that heighten customer faith in internet betting products and services, and also to assist as the industry’s extensive procedure representative and the council also operates as an info center.

The IGC have established a distinction for stimulating safety, integrity and plausibility due to the principles it stands for, also its appeal for moral sports gaming sites. The Interactive Gaming Council governs offshore sports gaming by utilizing a distinctive 10-step set of protocols and also bills gambling business concerns a license fee to exhibit the council’s logo. Malcontent gamers may, if they require, disclose any of their issues to the Interactive Gaming Council.

The FTGA has been formed in an attempt to construct a standard which will raise the standards of machine-accessible gaming websites. The agency hope that by associating with websites of honorable standing, they are able to make a union of the most honest and professional online gambling companies world-wide.

These are agencies who co-ordinate the behavior exercised by world wide web based betting and which should aid to ease any misgivings experienced by cynics. Computer accessible sports gaming internet sites are absolutely safe, due to the fact that personal details are no longer required and the rewards and the odds are generally equivalent to an orthodox Vegas-type wager. These internet sites cut down travel time, but still preserve the spirit of a regular Vegas style betting site, but today you are able to gamble in your home.

Santa Anita Park Notes - Thursday, January 31

Change Your Thinking, Change Your Life is another book focusing on the obvious. We’ve heard it all before. In fact, as stated on the inside flap of this very book, we’ve been hearing this message from this particular author for 30 years. My guess is we’ll be hearing it from him for as long as he can speak. And speak he does. Brian Tracy is one of the top professional speakers in the world; he has given more than 2,000 presentations and addresses as many as 450,000 people each year. He’s published 32 books and more than 300 audio and video learning programs. He continues to spread his message because he believes it; he has lived it successfully for decades, and has helped thousands of others learn how to set goals, expand their thinking, and reach their full potential.

His message is simple but tremendously powerful. What you think has a profound effect on what you do and how you do it! Your life experiences determine the way you think. But your thoughts aren’t set in stone. Just like you can learn to ride a bike or play chess, you can also learn to control your thinking, and in turn, control your life. Henry Ford may have said it best decades ago when he told his staff: “Whether you think you can or think you can’t … you’re absolutely right!”

Tracy continues to hammer home this simple philosophy: Change Your ThinkingChange Your Life. He offers a framework, based on 12 powerful principles, that will help anyone get on the road to a better, more fulfilling professional and personal life. Tracy offers a proven plan for transforming your life by changing the way you think about yourself and your potential.

Each chapter offers inspirational stories and principles that get you thinking, backed up with action exercises that help you train yourself to think and act like the successful person you truly are. Every principle helps you change your thinking in a positive way. Every exercise brings about a positive change in the way you see yourself, the world, and your future. Soon, you’ll begin to see unlimited possibilities in your future. These principles will show individuals how to delve into their inner resources so that they can not only identify realistic goals but develop a plan on how to achieve these goals. Use the powerful ‘mental software’ program in this book to tap your vast inner resources and bring the life you’ve been dreaming about into reality.

It looks as though Brian Tracy has done it again with his latest effort.

More than 100 business book reviews written by Harry K. Jones are available at http://www.AchieveMax.com/books/.

Reprint Information

Your organization may reprint this article for your newsletter, online publication, or mailing list. We ask that you print the:

• article in its entirety;
• byline of the writer;
• information about the writer, which is available at the end of each article; and
• contact information, including our toll-free phone number in the U.S. (800-886-2MAX) and link to our website - www.AchieveMax.com.

We would appreciate a tear sheet or electronic copy of the articles you reprint.

Harry K. Jones is a professional speaker and consultant for AchieveMax^®, Inc., a firm specializing in custom-designed keynote presentations, seminars, and consulting services. Harry has made presentations ranging from leadership to employee retention and time management to stress management for a number of industries, including education, financial, government, healthcare, hospitality, and manufacturing. He can be reached at 800-886-2MAX or by visiting http://www.AchieveMax.com.