Archive for January, 2009
Top Ten eBook Mistakes and How to Correct Them (Part 1)
Did you know that you already have an eBook inside you? And, like your coach, you can earn thousands of dollars each month?
Even if you are a non-techie like me, you can write your ebook at the same time you write your print book. Or, solve your readers’ problems using other articles and reports already in your files. Expand a two-page article with a story or add other how-to’s.
If you want to double and triple your present book income, check out these mistakes and correct them now.
Mistake 1. You don’t write a short e-Book first to test the waters.
Short is in the eyes of the beholder, but let’s say from 15-90 pages. Your future customers will be glad to download these pages and print only the ones they need to.
Your e-Book needs to be more concise, easy-to-read, and compelling than your print book. That means you can shorten your analogies and stories. You can use a “success format” that poses a question (a heading) your reader wants answered, then answer it. This formula gets to the point quickly, and always remember, your Online audience is busy and doesn’t want a wordy style.
Mistake 2. You don’t check in with a professional editor or book coach before you sell your e-Book.
Yes, it’s good to get feedback from peers, but you need to get a professional look at the final edition -someone who can set you straight about words and grammar that makes your writing vital and original. For instance, you need to drop your passive constructions such as “there is” or any form of “is, has, begin or start”. Limit the -ly adverbs that merely tell rather than show. Your readers want a picture and want to respond with their emotions. Limit your -ing forms of the verbs. Keep your copy in present or past tense.
Mistake 3. You don’t know your audience before you write your e-Book.
Emerging authors make this biggest mistake. They have information, so why not write an e-Book? Instead think about the audience you will serve. More targeted works well. People who want something quick and easy that will save them time and money - another audience. The best one so far in the untapped Internet or Online audience. Mostly small business people, they are eager to buy what they need to make their life or business more enjoyable, profitable, and easy.
Right now, think of your one or two preferred audiences, and keep their profile of their needs, complaints, or problems as well as their picture by your workstation. Then you will write the book your pre-sold audience already wants!
Mistake 4. You don’t automate your business.
As a newbie or non-techie, at first you may resist learning how to do this. Three years ago I knew nothing about the net, and today I’ve published five e-Books on Internet marketing and e-Book writing and publishing. You can too, little by little.
Since each book will not bring you landslides of profit, think about limiting your small priced books. Or, bundle them so that each sale is around $20 and up.
Offer your e-Book for sale through an 800 number. One with excellent service is MRC business Support at 800-366-5596. Set up a link for people to download your book. Two companies to investigate are Clickbank.com and Paypal.com.
Delegate some of this work to your computer assistant. Contact your local high schools and technical schools where Online geniuses live. And, the cost is nominal in comparison to the results.
Mistake 5. You don’t have a title that sells well.
A good title is short, clear, and clever. The best title includes your book’s number one benefit. Use words your audience can relate to. Even cliches are OK for book titles. Instead of “How to Market Online,” offer a title like a Web site headline: “Quadruple your Monthly Book Income - Market Online.”
Brainstorm a list of your possible titles with associates through a small marketing survey. Ask them to vote from 1-10 and offer their own title ideas that would make them reach into their wallets and pay $15-20 or more.
The e-Book earning curve while short is important for all writers to conquer. It’s easier when you contact a professional coach or take a teleclass to inform yourself. Stop making e-Book mistakes so you can earn the money you deserve.
Part two of this article is available at http://www.bookcoaching.com/freearticles/article-107.shtml
Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including “Write your eBook Fast,” and “How to Market your Business on the Internet,” she offers free help through her 2 monthly ezines, The Book Coach Says…and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com
Comments are off for this postMarket Your Organisation’s Services with Videos on the Internet
Professional videos are a brilliant tool to advertise your business. Sure, there are several other kinds of marketing approaches which include article writing to blogging, from press releases to RSS. However, nothing says “cool, connection, and creativity” like a video.
More and more companies of different sizes are creating online videos about their products. They are not only putting them on their company sites, but they are putting them on their official blogs. To gain international 24/7 coverage, commercial videos are being posted to many video-sharing sites like that of You Tube & Kwego. And why not ? it’s economical, easy-to-do, and can have a considerable difference, in some cases, on the traffic it generates to your firm’s website.
There are countless reasons why short format videos are an outstanding way to promote your company.
Short format videos benefit from an extensive distribution: Videos by their own nature are easy to “package” which makes them great to fit into an assortment of different distribution channels. You can add them on your businesses website or blog, if you want you can even save them onto your computer & run them time & again at an exhibition. You can post them to countless Web video-sharing social media websites. You can copy them onto CDs and give them away or sell them. You can even dispatch them by email.
Promotional videos are an efficient way to communicate. As our experience with technology evolves, so do the ways in which individuals like to cooperate with others. Most people are visually oriented meaning that is how they best understand & work with their world. This makes videos online the idyllic business strategy to communicate with today’s consumers. Vidify are market leaders in short format corporate video production for small businesses.
These are just a handful of the many reasons why online videos might be an excellent way to promote your businesses products and services. Discover more about this area to see how you may use your valuable time, funds, and energy to talk to your target industry in an inventive & remarkable way.
Comments are off for this postGames: Betting Hall Taking Chances
Supposing you have little understanding of betting hall gaming, then you’ll find more about this topic here…
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For clarification, a gaming establishment is a house that caters to friendly gambling. At such a place, clients can play by challenging coin operated machines or trying out a slew of other betting games. Betting saloon games mainly include logically derived odds informing them which guarantee the betting organization keeps up its dominance over the betters. Very many betting establishment games can encourage you to become dependent very rapidly. Take the archetypal one-armed bandit, a cash operated gadget with three plus gears which rotate when a bar coupled to it is tugged. The machine in the main pays according to a succession of pictures shown on the lit panel of the appliance. Regretfully, gambling saloon pastimes put forward the fallacy of domination, thus hoodwinking the patron: the punter is tasked with judgments, but these will never realistically match up the player’s disadvantage. That is precipitated by the gambling saloongambling house not paying up the full wager as expected. This mode is repeatedly noticeable in well known casino games such as Texas hold’em poker, dice games, roulette or blackjack.
Five-card stud is really an immensely popular casino game. The gamesters, holding fully concealed hands, will bet in the pot which is finally awarded to the last player owning the highest set of cards. (Obviously, the shameless bluffing hand may well prevail too.) Similar to seven card stud poker, blackjack too is an immensely popular casino pastime. A lavish portion of its popularity is by virtue of the mix of chance and smarts and choice making, as well as a system identified as “counting”. The aforementioned is a craft in which gaming devotees can significantly bend the probabilities of the game for their own ends both by betting and strategic decisions corresponding with the hands shown. Craps is yet another famous wagering game utilizing the roll of 2 dice. Gamesters are placing bets on the outcome of of 1 spin, or on a sequence of rolls on two dice. In contrast to blackjack, there’s no conceivable sustainable killer betting system people can exploit to beat the odds. Roulette is an insanely popular game of chance — a croupier twists a roulette wheel holding thirty seven (French roulette) or, respectively precisely 38 (Vegas roulette) uniquely numbered chambers in which a pellet will come to settle, thus establishing the winner Supposing that a gamer bets on a number and is successful i.e. they’ve got a lucky hand, the reward is thirty-five to 1, the bet is rebated. So in total it’s multiplied by a factor of 36.
Do your best to stay on the lookout notwithstanding as these gaming room games may well be somewhat habituating. Uncounted lives are proven to have been spoilt by inordinate gambling and although it admittedly may be a lot of fun, do aspire to regulate oneself.
Comments are off for this postGeeks & Geezers - AchieveMax® Top Ten Book Review
Geeks & Geezers: How Era, Values, and Defining Moments Shape Leaders by Warren G. Bennis & Robert J. Thomas
Most every organization today employs members of the younger generation just out of college and, in some cases, even high school. In fact, I recently read of a west coast firm that hired several middle school students to do part-time programming after school and on weekends. Those same companies employ their share of A.A.R.P. members nearing retirement. Both age groups, as well as those in between, bring tremendous value to the table in terms of education, experience, creativity, talent, etc. However, consider the cultural, environmental, motivational and personal goal differences of these two diverse employee groups. Then consider the fact that they are being thrown into the same chaotic, rapidly changing business environment and instructed to achieve ever-increasing levels of productivity and profitability! To expect such lofty expectations to be met would, of course, require, at the very least, a basic orientation to members of each group of the vast differences existing in each of the areas mentioned earlier. In fact, education and discussion of these differences and their possible consequences should be on-going. Now think about your own organization. Is this orientation currently being offered? Has it ever been offered? Should it be?
If any organization were to recognize the importance of this education and decide to provide it for their employees, the benefits would be phenomenal! The ideal textbook for such a program would have to be Geeks & Geezers by Bennis & Thomas. In this groundbreaking study, the authors compare and contrast these two disparate groups-affectionately labeled “geeks” (aged 21-34) and “geezers” (aged 70-82). They asked successful geeks to share the secrets of their youthful triumphs and distinguished geezers to tell them how they continue to stay active and engaged despite the changes wrought by age. Today’s young leaders grew up in the glow of television and computers; the leaders of their grandparents’ generation in the shadow of the Depression and World War II.
The authors, who bring considerable experience to the table (Bennis has written over 30 books on leadership and Thomas is a senior fellow with Accenture’s Institute for Strategic Change), interviewed more than 40 leaders who they deem either “geeks” or “geezers” to evaluate the effect of era on values and success. The two groups vary in terms of their ambitions, heroes and family lives, but members of both sets share one common experience: all have “undergone at least one intense, transformational experience,” which the authors call a “crucible.” In some cases the crucible was an actual hardship, e.g., geezer Sidney Rittenberg spent 16 years in prison in China for speaking out against the government. For others, it was a dramatic experience, such as NYSE pioneer Muriel Siebert’s entry into male-dominated Wall Street in 1967 or geek Liz Altman’s stint working at a Japanese Sony factory before becoming a Motorola VP.
Among the findings of their research, Bennis and Thomas learned that Geezers and Geeks had quite different concerns when in the age range of 25-30. The Geezers’ concerns were making a living, earning a good salary, starting and supporting a family, stability and security, working hard and getting rewarded by the system, listening to their elders, paying “dues” to various organizations, and using retirement to enjoy life. It also reveals the critical traits they share, including adaptability, vision, integrity, unquenchable optimism, and “neoteny”a youthful curiosity and zest for knowledge.
In contrast, Geeks’ concerns (during the same age range) were making history, achieving personal wealth, launching a career, change and impermanence, working hard so they can write their own rules, wondering if their elders “got it wrong,” deciding where loyalty should lie, and achieving a balance between work and life. These are significant differences which Bennis and Thomas explain in terms of the different eras in which Geeks lived (at ages 25-30), the societal values of their respective generations, and various “defining moments” such as those associated with the Great Depression, World War II as well as Vietnam and the emergence of the Internet and World Wide Web.
Geeks and Geezers is a book that will forever change how we view not just leadership but the very way we learn and ultimately live our lives. Highlighting the forces that enable any of us to learn and lead not for a time, but for a lifetime, this book is essential reading for geeks, geezers, and everyone in between.
More than 100 business book reviews written by Harry K. Jones are available at http://www.AchieveMax.com/books/.
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Harry K. Jones is a professional speaker and consultant for AchieveMax®, Inc., a firm specializing in custom-designed keynote presentations, seminars, and consulting services. Harry has made presentations ranging from leadership to employee retention and time management to stress management for a number of industries, including education, financial, government, healthcare, hospitality, and manufacturing. He can be reached at 800-886-2MAX or by visiting http://www.AchieveMax.com.
Comments are off for this postFind Out the Things To Look Out For When Making Mobile Phone Comparisons
A big and always growing phone market following the rule of introducing ‘a phone a day’ has made it remarkably tough work for people to compare mobile phone deals. Most of the time, there are innumerable aspects that you need to look into when making mobile comparisons that some of the very most chief ones get missed out.
As a result, one regularly end up owning a phone which is either too costly or one which is not entirely suitable for your phone call profile. Hence we mention in this blog about the 2 most fundamental things that folk should always look into when making phone comparisons. This might help individuals land a cell phone that at least meets the standard criteria you are looking for. Get some help with finding the best Mobile Phones and deals with MobileShop.
The full mobile phone market is booming on the basis of outstanding features that keep getting added everyday. Nonetheless, a truly large majority of mobile customers buy cell phones based on their appearance, brand image and incredible hype only to regret later on when people see that their great cell phone lacks a remarkably basic feature like sending emails or picture messages. Many good high end mobiles sell on the basis of marketing, brand and looks at costs that are unjustified if you look at the lack of high end features. For e.g. the very latest Apple iphone does not let folk forward text messages to all. Unfortunately, this phone’s target audience, the youth, gets to regret the absence of this mobile phone feature only after spending years worth of salary on it. Hence make sure that your magnificent new cell phone has all the features like mp3 players you require before paying up. Since mobile phone organisations will never tell folk about the outstanding features that their mobiles lack, reading up online mobile phone articles is the greatest way to do it.
Comments are off for this postLooking For Fridges Online
When and if you should be surveying the market-place for a fantastic deal on fridges and freezers browsing on-line could be a fantastic way to not waste time and money. Don’t choose to squander your cherished time looking round numerous retail outlets in a search for the leading bargains - simply sit down at your computer and log on and an exciting world of fridges is waiting for you on the internet.
However with innumerous online stores how do you possibly find out which retailer shall make sure you don’t squander your hard earned money on fridges whilst nevertheless ensuring you buy an exceptional quality fridge. As best practice if you acquire your appliance from a retailer on the high-street then you certainly shouldn’t in reality have any significant qualms about securing your fridge from their web-site, and as you should all know you should regularly grab significantly lower prices online.
Briefly looking at a buyers guide is always the best place to begin When you are searching for fridges - shoppers guides are often stuffed with a great wealth of info and also highlight points you conceivably will probably not have considered all by your self. These considerations include but are not limited to; power consumption, extra features and storage capacity among further things. Don’t squander your time looking for good value fridges on inferior websites.
Do not consistently go with the cheapest offer - very ofttimes the first price you note on a site might often not include VAT or delivery charges and once you finally reach the payment point in the process you possibly might be paying a lot more than you first thought.
When do you require it by? Not all online shops guarantee fast home delivery and if your current fridge has just broken down you conceivably will often not desire to wait three weeks for your new one. So be sure to constantly find out what your estimated home delivery date shall be.
Check the returns policy - fridges are a difficult item to purchase; sometimes they look fantastic in the showroom or on a website but once you get it home you find it doesn’t complement your home at all. Therefore, you should always be prudent.
Comments are off for this postRichJerk Gets it Right - Online Income Streams
Finally an ebook about marketing strategies with no BS. The RichJerk ebook at last provides a step by step set of instructions on how to immediateley start making money online. RichJerk cuts right to the chase in his 47 page booklet, and tells you exactly what you need to do to make the money.
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Comments are off for this postGetting Yourself Dishwashers Online
If you are surveying the market-place for the very best price on Dishwashers, buying on the net can be a fantastic practice to not squander cherished time and money. If you’re tired of forcing yourself round high street retail shop after high-street outlet surveying the marketplace for your brand spanking new dishwasher then why not jump on your PC and get on the internet and commence browsing.
You really should regularly buy your new appliance from shops you really trust, nonetheless, should you be faced with a range of strange companies on the world wide web this will probably be arduous. A outstanding tactic to stave off purchasing from unreliable retailers is to buy with web shops who additionally have a good quality physical location. You certainly should of course be sure to thoroughly look over the terms and conditions of every online stores you are actually pondering buying from.
An additional approach to tell apart a trust-worthy on-line store when scanning for quality dishwashers is to check whether the store possess a dispassionate and educational buyers handbook. Consulting a guide will often also highlight a range of points you might well not have ordinarily thought of if you were simply buying without help and advice. These could possibly include; power consumption, further features and storage capacity amongst other considerations.
Be extremely wary of concealed costs - value added tax and home-delivery fees which are tacked on at the checkout might often transmute that first stunning price that you found for your dishwasher into something very unremarkable. Don’t waste time looking for dishwashers online on poor websites.
a quantity of internet shops are faster than others - if the speed at which you receive your dishwasher is simply not an issue then this might simply not bother you very much at all. Nonetheless, if you would rather not be manually scrubbing the pots and pans over Christmas then you will wish to choose a retailer who makes available guaranteed delivery times.
Dishwashers can regularly look the business when they are sat in a showroom or on a web site but wind up disappointed when it reaches your house. So be extra sure to check the return policy of the web-site you are ordering from.
Comments are off for this postFind Out the Things To Observe When Making Phone Comparisons
A large and forever growing phone market following the rule of introducing the latest camera phone has now made it really tough work for individuals to compare cell phone deals. Most of the time, there are numerous aspects that mobile phone customers need to look into when making mobile comparisons that some of the very most principal ones get forgotten about.
As a result, one constantly end up owning a phone which is either too costly or one which is not suited for your mobile phone usage profile. Consequently we point out here about the two very most top things that folk should forever investigate when making cell phone comparisons. This can help people land a cell phone that at least meets the standard criteria folk are looking for.
The complete mobile phone UK market is booming on the basis of incredible features like interactive maps that keep getting added everyday. Nevertheless, an unusually large majority of individuals buy cell phones based on their appearance, brand and good marketing only to regret at a later stage when mobile phone customers note that their super cellphone lacks an extraordinarily standard feature like sending emails or ringtones. Various superb high end cell phones sell on the basis of marketing, brand and aesthetics at costs that are unjustified if you look at the lack of high end features. For e.g. the most current apple Iphone 3G does not let mobile customers forward text messages to all. Unfortunately, this phone’s target audience, early 20s, gets to regret the absence of this mobile phone feature only after spending months worth of pocket money on it. And so make sure that your awesome new mobile phone has all the features like movie players you require before paying up. Since cell phone corporations will never tell cell phone customers about the superb features like cameras that their phones lack, reading up online cell phone reviews is the best way to do it. Save money with MobileShop and Nokia.
Comments are off for this postGetting Hip
Getting Hip by Sigrid Macdonald is a delicate story of one woman; Sigrid Macdonald and her beginning to end on a road to preparations and recovery from a total hip replacement. This book is a source of beneficial information for anyone who is searching for the facts about hip surgery. The information in this book can help to answer questions about total hip replacement, revisions, hip resurfacing, and preparations.
It is an astounding book on hip replacements and how it transformed one women’s life. If you need to have hip surgery you can view this book and see how the author’s life was transformed by a Hip replacement, you will read a disconcerting biographical story with hints of uncompromised choices, empathy, and compassions with an underlying candor to dowse the phobia.
Unbelievably there is a diversity of women out there suffering from arthritic deterioration that are in need of a total hip replacement before the age of 50, not something most of us as women expect.
With a user, reader friendly book and a full detailed outline and journey to recovery her story proffers comic like candor and understanding for those facing a possible hip replacement.
It offers such useful tips that deal with more than the physical aspects but also psychologically tips for coping through hip surgery.
The book is so detailed from consulting with the first surgeon to waiting for surgery.
The books touches on such diversity with each interview that Ms. MacDonald conducted and each individual has a unique situation that brought them to the final decisions of having to have a hip replacement. The book is written so well that it leaves you with a sense of relief and somehow the phobia subsides.
Ms. Macdonald gives it that personal touch that many need when awaiting such decision making when we are dealing with our own bodies.
The book is a must read for those in similar situations, the writing is done with compassion, significance, and humor.
The Review Diaries
Getting Hip: Recovery from a Total Hip Replacement
by Sigrid Macdonald
She Unlimited Magazine
Review by
Veronica Marie Kettler
Veronica Marie Kettler is Editor-in-Chief for She Unlimited Magazine. http://www.sheunlimited.com and heads up the community at http://www.sheunlimited.com/forums.
Marie is committed to making a difference. Making a difference in the Women sectors online, media and print.
Marie believes that individual style is a form of self-expression. Marie knows the trends and where to find them. Her expertise and knowledge give consumers everywhere the insight they need to get the latest styles and products that fit everyone and every budget, both online and off.
For More information or how to become and editor for She Unlimited Magazine please e-mail: admin@sheunlimited.com
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