Archive for January, 2009
How to Create, Sell, and Distribute Your Own Informational Product
With the rising popularity of the Internet, there is absolutely no better time than right now to develop your own informational product. Not only is there no better time, but it has never been any easier for anyone to develop and sell their own products.
Information is the number one best-selling product on the Internet. There are literally hundreds of Internet entrepreneurs quietly making a fortune simply by selling information.
The first step in creating your product is to decide upon a subject. Select a subject in which you have a great deal of knowledge. The knowledge you have within your own mind is extremely valuable. Simply write about what you know and teach others how to do the same thing. It’s that simple.
Creating an Outline
The easiest way to begin writing is to create an outline. Begin your outline with an opening statement or Introduction followed by a Foreword. Your opening statement might tell your readers a little bit about what they are going to learn or may be a statement in regard to the subject matter. Your Foreword might include information in regard to who you are, your credentials, copyrights, and what you want your readers to learn.
Your next step will be to either create a Table of Contents or go directly into creating your Chapter Titles. If you’re writing your information in the form of a how-to manual, you may want to use a Table of Contents. This will enable your readers to quickly locate important information. If you’re writing your information in the form of a book, then you can leave out the Table of Contents and simply use Chapter Titles.
Whether you’re using a Table of Contents or Chapter Titles, write your titles so that when they’re read, they tell the story. In other words, when you scan your titles they will give you a step by step description of what your information is all about.
Finally, at the bottom of your outline, wrap everything up by including a closing statement.
Once you’ve completed your outline you can begin filling in the spaces. Write your text in small blocks and leave a space between your paragraphs. Select a font that is easy to read and use black text on a white background. In addition, write in an everyday language that everyone can understand.
Delivering Your Information
In order to deliver your information to your customers, you’ll need to compress it into a downloadable file, better known as an ebook. There are different types of compilation methods however, for this example we will focus on HTML compiled ebooks.
Ebooks or electronic books are self-contained “executable” files of HTML. This HTML may be a web site you’ve created or HTML you’ve specifically prepared to be compiled into a downloadable .exe file for distribution. When downloaded, this file will self install on your clients desktop.
Your first step in creating your ebook will be to turn your text into HTML. Simply divide your text into sections such as, Introduction, Table of Contents, Chapters, etc., and create a web page for each. Make sure you include good navigational links to and from each page you create.
You can include graphics, live links, and almost everything that HTML 4.0 supports.
Selecting a Compiler
There are many good ebook compilers available on the Internet, but only three that I can personally recommend. Each of the following compilers support almost everything that HTML 4.0 supports and will compile your HTML into a downloadable .exe format. They are as follows:
E-ditor (Recommended)
This is a nice ebook compiler that includes a step by step interface that will guide you through the entire process. Unlike other programs, this compiler comes with five “skins” to enable your ebooks to have a unique look. It also includes a pop-up message box that loads prior to your ebook loading when your ebook is launched. This box can contain system requirements, copyrights or whatever text you’d like.
Cost: $97.00
Ebook Edit Pro (Highly Recommended)
This is a great ebook compiler. Not only is it easy to use, but it also includes a pop-up message box that loads prior to your ebook loading. In addition, you can display your own product icon and select the buttons you would like to be displayed such as, navigational, print and home buttons. It also has an added feature that enables you to include an affiliate ID within every ebook you create and make money for referral sales. As an added bonus for purchasing this great compiler, you will also receive an “eBrand-It” software that will enable you to set up special fields so that your affiliates can customize your ebook. A free demo is available. This is a great compile.
Cost: $87.50
Activ E-book (Recommended)
This program isn’t as easy as E-ditor Pro or Ebook Edit Pro, but with the aid of the instructions you can easily create a nice ebook. The great thing about this compiler is that it assigns an ESBN number to each ebook you compile. In addition, this great compiler will also enable you to create a “Rebranding” software. This additional software can be used to enable your users to modify parts of the ebook that you specify without recompiling. It also has a free demo that is fully functional for up to 10 files to be compiled (including graphics). You can create and distribute ebooks with the free demo, but you must register the software if you’d like to sell your ebooks.
Cost: $29.95
Once you’ve created your ebook and you’re ready to upload it to your server, simply create a new directory where you store your HTML files. You can name the directory “Ebooks” or whatever you’d like. Upload your ebook in binary mode.
To create a download link on your website, most servers will allow you to simply link to the address: http://www.yourdomain.com/ebooks/ebook.exe
If this method of linking doesn’t work for you, contact your server administrator for assistance.
Taking Orders
In order for you to begin taking orders for your ebook, you’ll need to have the ability to accept credit cards. Unless you’d like to get your own merchant account, the best way to accept credit cards is to use an online service. The best service I’ve found is ClickBank. This company will enable you to accept Visa, MasterCard, American Express, Discover, Eurocard, and Visa-Debit, MasterCard-Debit, and Novus cards.
They charge a one-time $49.95 activation fee, and a $1 + 7.5% fee per sale. There are no monthly fees. The great thing about this company is that over 60,000 affiliates can choose to sell your products for you. ClickBank enables any web seller to automatically pay sales commissions to affiliates. Clickbank will bill your customers, pay you, and pay your affiliates a commission. In other words, they’ll run your entire affiliate program for you.
There is absolutely no reason why you can’t create your own informational product. Think about it… Think about some special talent you may have or knowledge you could share and write about. Creating your own product will be one of the best business decisions you’ll ever make.
Copyright © Shelley Lowery
About the Author:
Shelley Lowery is the author of the acclaimed web design course, “Web Design Mastery” (www.webdesignmastery.com) and “eBook Starter - Give Your eBooks the look and feel of a REAL book” (www.ebookstarter.com)
Visit www.Web-Source.net to sign up for a complimentary subscription to eTips and receive a copy of Shelley’s acclaimed ebook, “Killer Internet Marketing Strategies.”
You have permission to publish this article electronically, in print, in your ebook, or on your web site, free of charge, as long as the author bylines are included.
Comments are off for this postE Books=Enough Bull
I am reasonably new to the internet world. I started my own website
in 2004. I have a passion for gardening and I thought it would be
interesting to pass on all the information I had gathered over the years, by way of a website.I thought all I had to do was create pages,fill them with information and I would instantly receive visitors to my site.Well, of course, I was sadly mistaken!
How to get visitors to my site was an ongoing problem, shared by many other webmasters I’m sure,and I had trouble finding an answer.
Until one day,I discovered “E Books!”.
This must be the answer,everyone seemed to have them on their web sites,and they were getting paid to feature and sell them. I decided to download some of these books to find out what they were all about.
Eagerly anticipating that I had found the answer to my “traffic”
problem, I scrolled down the pages reading as quickly as I could,
hoping to find the knowledge I had been missing.
What a disappointment!!! there was nothing of interest,no sincerity
in the writing and very little fact. I decided to look at other Ebooks on different subjects,to check them out.I realized after spending many hours on this project, that they were mostly all hype.The long long introductions to these “wonder” books was
all hot air and very little substance.
Many people must have made a lot of money on the backs of others,
those who thought that by reading an ebook they would have the answer to untold wealth, just by following instructions. I often wonder about all those “testimonials”that they show,did all these people REALLY, make all that money?
Have we been mesmerized by the authors of some of these books into believing that we can’t possibly know the secrets that they
hold,we need someone to open our eyes, to tell us how to do almost anything?. I do believe that there are some Ebooks that do
help in internet marketing,but where does it end? Now there are so many on the internet that they can’t give them away.!!
We should rely on our own research to give us information and then we would know that it is based on fact,not someone else’s
ideas.We rely, too much,on the “quick fix”, not taking the benefit of our own intellect to move us forward.
I have decided to write my own Ebook on gardening,as a Master gardener and speaker, surely I must be able to fill the pages with content worth reading,but then that’s only my opinion!!!!
Written by Ena Clewes. Visit her website http://www.pets-1.com.
Comments are off for this postHow to Market Your Unsold Books on the Internet: It’s Easy
How to Market Your Unsold Books on the Internet: It’s Easy Judy Cullins c. 2005
Your book expresses your wondrous information, your creativity, your genius. It’s your dream come true. Or is it? You have already tried a few venues–maybe an expo, book signings, press releases, book reviews, distributors, wholesalers, speaking and book tours.
Now, there is a new way to market those unsold books. Use the Internet. And you don’t even have to have your own Web site or spend money.
Get ready to create a continuous, passive income. Be ready for those checks and credit card charges coming your way often!
What Kind of Books Can I Market?
Depending on your passion, your willingness to learn a new way, and putting energy into your campaign, you can market any kind of book: how-to, non-fiction, fiction, short special reports, booklets, training manuals, workbooks, poetry, short stories, articles.
Sell your Print Books and Create New eBooks
If you already have a print book, you can still sell it Online. One way to draw attention to it is to write a short eBook on the same subject. This won’t take long.
Make this eBook around 10-25 pages. You can take the information right from your print book. Just copy and paste information on one topic, perhaps one chapter. Reduce the number of stories to keep it short. Then add a new introduction and conclusion. People on the Net want straight-to-the point information.
Put your eBook into Word and Portable Document Format.Use your Word file to update and edit and use your PDF file to send your book by email or from your Web site.
Who will Buy?
You can sell your short eBook for 6.95-$19.95, depending on how much your audience wants it and how well you write your sales copy. You can also give this book away to stimulate your audience to want the whole story–the print book.
Online audiences read all kinds of books. Many will want the shorter electronic version and be perfectly willing to print it. Others only want a book they can hold and enjoy on their nightstand a long time.They will buy the print version.
To publicize your books start writing short articles, anywhere from 300-1200 words on your book’s topics. When you submit to Online Publishers, Web masters and ezine owners, each article will be seen by thousands, even hundreds of thousands of Online readers. They are hungry for information. That’s why they go to the Web. After a few months, your articles will be listed on maybe 1000 other Web sites with a link back to where you sell your book. This number grows as your submissions. Your bookcoach now listed on over 123,000
At the bottom of the ezine, add a signature file that gives your title, tag line, book title, free offer, phone numbers, and e and Web addresses.
While your title may impress some, your tag line is far more important. What major benefit do you bring potential buyers? For example, “Helps professionals make money on their books through the Internet.” Offer a free report or a free ezine to seal the deal. You please your audience by giving free information which may lead them to check out your book sales copy–even buy your book.
When they visit your site, they may subscribe to your ezine or order a free special report. Here, you collect their email and can use it later for more announcements. This is permission marketing.
Divide and conquer. Use your one book as a spring board for many others and catapult your sales.Knowing that at least 10% of book sales come from the Internet, check it out.
Comments are off for this postSecret of Writing a Niche Ebook that People Want to Read
The hardest part of writing is the first sentence.
When you look at the whole project, it seems like an
impossible task. That’s why you have to break it down
into manageable tasks.
Think of climbing a mountain.
You are standing at the foot of it and looking up at
its summit vanishing into the clouds. How can you
possibly scale such an immense and dangerous mountain?
There is only one way to climb a mountain ? step by
step.
Now think of writing your ebook in the same light. You
must create it step by step, and one day, you will
take that last step and find yourself standing on the
summit with your head in the clouds.
The first thing you have to do, as if you actually
were a mountain climber, is to get organized. Instead
of climbing gear, however, you must organize your
thoughts. There are some steps you should take before
you begin. Once you’ve gone through the following
list, you will be ready to actually begin writing your
ebook.
Beginning Steps to Writing an ebook
First, figure out your ebook’s working title. Jot down
a few different titles, and eventually, you’ll find
that one that will grow on you. Titles help you to
focus your writing on your topic; they guide you in
anticipating and answering your reader’s queries. Many
non-fiction books also have subtitles. Aim for clarity
in your titles, but cleverness always helps to sell
books ? as long as it’s not too cute. For example,
Remedies for Insomnia: twenty different ways to count
sheep. Or: Get off that couch: fifteen exercise plans
to whip you into shape.
Next, write out a thesis statement. Your thesis is a
sentence or two stating exactly what problem you are
addressing and how your book will solve that problem.
All chapters spring forth from your thesis statement.
Once you’ve got your thesis statement fine-tuned,
you’ve built your foundation. From that foundation,
your book will grow, chapter by chapter.
Your thesis will keep you focused while you write your
ebook. Remember: all chapters must support your thesis
statement. If they don’t, they don’t belong in your
book. For example, your thesis statement could read:
We’ve all experienced insomnia at times in our lives,
but there are twenty proven techniques and methods to
give you back a good night’s sleep.
Once you have your thesis, before you start to write,
make sure there is a good reason to write your book.
Ask yourself some questions:
* Does your book present useful information and is
that information currently relevant?
* Will you book positively affect the lives of your
readers?
* Is your book dynamic and will it keep the reader’s
attention?
* Does you book answer questions that are meaningful
and significant?
If you can answer yes to these questions, you can feel
confident about the potential of your ebook.
Another important step is to figure out who your
target audience is. It is this group of people you
will be writing to, and this group will dictate many
elements of your book, such as style, tone, diction,
and even length. Figure out the age range of your
readers, their general gender, what they are most
interested in, and even the socio-economic group they
primarily come from. Are they people who read fashion
magazines or book reviews? Do they write letters in
longhand or spend hours every day online. The more you
can pin down your target audience, the easier it will
be to write your book for them.
Next, make a list of the reasons you are writing your
ebook. Do you want to promote your business? Do you
want to bring quality traffic to your website? Do you
want to enhance your reputation?
Then write down your goals in terms of publishing. Do
you want to sell it as a product on your website, or
do you want to offer it as a free gift for filling out
a survey or for ordering a product? Do you want to use
the chapters to create an e-course, or use your ebook
to attract affiliates around the world? The more you
know upfront, the easier the actual writing will be.
Decide on the format of your chapters. In non-fiction,
keep the format from chapter to chapter fairly
consistent. Perhaps you plan to use an introduction to
your chapter topic, and then divide it into four
subhead topics. Or you may plan to divide it into five
parts, each one beginning with a relevant anecdote.
How to make your ebook “user friendly”
You must figure out how to keep your writing engaging.
Often anecdotes, testimonials, little stories, photos,
graphs, advice, and tips will keep the reader turning
the pages. Sidebars are useful for quick, accessible
information, and they break up the density of the
page.
Write with a casual, conversational tone rather than a
formal tone such as textbook diction. Reader’s respond
to the feeling that you are having a conversation with
them. Break up the length and structure of your
sentences so you don?t hypnotize your readers into
sleep. Sentences that are all the same length and
structure tend to be a good aid for insomnia!
Good writing takes practice. It takes lots and lots of
practice. Make a schedule to write at least a page a
day. Read books and magazines about the process of
writing, and jot down tips that jump out at you. The
art of writing is a lifetime process; the more you
write (and read), the better your writing will become.
The better your writing becomes, the bigger your sales
figures.
In an ebook that is read on the screen, be aware that
you must give your reader’s eye a break. You can do
this by utilizing white space. In art classes, white
space is usually referred to as “negative space.”
Reader’s eyes need to rest in the cool white oasises
you create on your page. If your page is too dense,
your reader will quit out of it as soon as their eyes
begin to tear.
Make use of lists, both bulleted and numbered. This
makes your information easy to absorb, and gives the
reader a mental break from dissecting your paragraphs
one after the other.
Finally, decide on an easy-to-read design. Find a font
that’s easy on the eyes, and stick to that font
family. Using dozens of fonts will only tire your
readers out before they’ve gotten past your
introduction. Use at least one and a half line
spacing, and text large enough to be read easily on
the screen, but small enough so that the whole page
can be seen on a computer screen. You will have to
experiment with this to find the right combination.
Of course, don’t forget to run a spell and grammar
check. You are judged by something as minor as correct
punctuation, so don?t mess up a great book by tossing
out semicolons randomly, or stringing sentences
together with commas. (By the way, that’s called a
“comma splice.”)
Last of all, create an index and a bibliography.
That’s it! You’ve written a book! Now all you have to
do is publish your ebook online, and wait for download
request from your website visitors.
Thank you.
Niche E-book Coach, Best-selling Author, Raymond Lai is the ceo of nicheebookmarketing.com. To learn more about this step-by-step niche e-book authoring and internet marketing system, and to sign up for free E-book tips to making money on line at:
http://www.nicheebookmarketing.com
Get ready made total resale ebook at http://totalresale.nicheebookmarketing.com
Comments are off for this postSell Your Knowledge Through E-Books
If you’re in business then you’re undoubtedly an expert at something. Why not maximise your profits by selling your knowledge in the form of an e-book?
What are you really good at? Marketing? Bookkeeping? Customer Services? Design? Do you know lots about building up a successful business? Maybe you’ve gone wrong once and had to start again and could give others advice that would help them avoid the mistakes you made?
Everybody in business has valuable knowledge that could be passed on to others - knowledge that others are willing to pay for.
While it’s true that a lot of e-books have fallen flat on their face, those that are successful are often very successful.
The ones that don’t sell well are those where the author has tried to emulate the kind of book that does well in print. The two media simply aren’t competitive. They compliment one another and to be successful, it’s important that your e-book is the kind that suitable for Internet marketing.
1. Short & Sweet
An e-book should contain far less information that would be the case if the book were being written for print media. Just cut straight to the point without any dilly-dallying around with information that isn’t strictly necessary.
If you’re writing a book about book-keeping, while a chapter covering the history of book-keeping would possibly go down well in a printed book, keep it out of an e-book. While it’s possible to touch on the subject, in a paragraph perhaps, remember that your readers will want practical information - nothing else.
Always bear in mind that e-books are promoted through the Internet and 90 percent of those who log on are looking for information.
2. Target Your Audience
You’re far more likely to be successful if you carefully target your audience.
If you’re writing about bookkeeping, don’t write about bookkeeping in general but decide which group you’re going to write for. Small business? Start-ups? Limited companies? There’s nothing stopping you writing for each group but write a separate e-book for each. You’ll sell far more that way.
Decide on your target audience and give them in-depth, useful information and you’ll soon be enjoying a nice, regular income from something that took surprisingly little time to write.
3. Cut the Jargon
Except where strictly necessary, always use plain English when writing. Although you may understand common industry words and phrases, don’t assume that your reader does.
When you do need to use industry speech, always explain the meaning.
By writing clear, precise, informative e-books, you’ll soon build up a reputation for being an expert in your field.
4. Sir, Lord, Count or Baron?
We’re talking titles.
The title of your e-book is far more important than you probably imagine. It’s what first grabs a potential customer and compels him or her to read more.
“Book-keeping for Small Businesses” may tell them what the book’s about, but “Taking the Head-Ache Out of Small Business Book-Keeping” is far more compelling.
Why? Because it promises the reader that there’s something in it for them; that by buying your e-book, they’ll learn how to deal with book-keeping in ways that will make it a breeze for them.
If you’re not certain you can find a title that will sell, consider paying a professional copywriter. They’re used to finding words that will draw customers and their services often aren’t as high as you might imagine.
5. The Price is Right
Don’t get greedy and out price your book.
Remember that a book that sells for £15.99 in an offline bookshop
a) contains more information
b) has been through a long publishing process
c) the author will only see a small percentage of the profits
If you sell your book for £3.99, it’s cheap enough for most people to not need to consider how much they really want the book, but enough for you to make a decent profit. After all, your only overheads are the cost of a domain and page hosting - probably no more than about 20 pounds for a year for the whole package.
Five sales are all that are needed to recuperate your expenses and from then on inwards, apart from a small percentage of each sale that you’ll need to pay for credit card processing it’s nothing but profit.
For more information about credit card processing, read this article.
6. Market Day
Obviously, there’s little point in writing an e-book, putting it on a web-page for sale, and just hoping that somebody who happens to be interested in that particular subject will just surf in and buy it. Your book will need aggressive marketing.
Buy a domain, rent yourself some web-space and make a mini-site that’s dedicated to selling your book. Take a look at the way other successful e-book writers have designed their sites and do something similar. If you’re not certain you can write the marketing copy, hire a professional. Places like Elance and RentACoder a great for finding reasonably priced copywriters, or you could ask me!
Write short articles on your subject. Add a resource box at the end that briefly outlines who you are and what you do and points the reader to your e-book sales page. Submit the articles to sites like eZine Articles and Article Hub. Webmasters will then download them and use them freely on their sites and in e-zines giving you lots of free publicity.
Submit your sales site to search engines. If you can afford a few pounds a month, sign up for Google Adwords and have your book promoted across the Net.
Whenever you send e-mail, add the URL of your sales page and a short blurb to your signature. The same applies if you use online discussion boards.
Submit your book to sites that sell e-books. Although they’ll take a percentage of your sales (usually between 10 - 25%), you’ll sell more so they are worthwhile.
So there you have it. There are always people out there who want exactly the kind of knowledge you have. If you know enough about a subject to fill a 30-40 page e-book, get writing today and in a very short time you’ll be enjoying the profits.
~~+~~
Sharon Jacobsen is a full-time freelance writer living in South Cheshire, England. For a competitive fee she’ll happily write compelling articles for your website, e-zine or other publication, on any subject from advertising to architecture. Sharon also writes sales letters and other marketing copy.
To contact Sharon, or to learn more about her work, please visit her website at: http://www.sharon-jacobsen.co.uk
http://www.sharon-jacobsen.co.uk
Comments are off for this postHow to Create and Sell Your First Ebook (6)
Ten Steps Guide for Newbies
Step Six: Editing and Formatting Your First Ebook
Your first draft of the ebook is ready. Now give yourself enough time to polish the product.
Turn on your editor and just go through the text. Make the paragraphs more readable. Short paragraphs with up to 5 sentences are easier to read. Choose the proper font and size.
You can do some research on that. Read your sentences and try to eliminate the fluff. Create the front page, table of contents. Add some quotations. Write a page about yourself.
Very important, do not forget the links. If you are creating your viral product you need a contact information and links to be active. That can be done in the resource page(s).
If you have 50 pages content in your first draft, after editing and formatting you’ll and up with more than 100 pages nice looking e-book.
Now is the time to think about TITLE and the COVER. The title and the cover sell the book.
Go out into the bookstore and look on the titles and do your research on the current title and covers in your niche. Use Clickbank and Amazon web pages to collect some ideas, too.
Carefully select at least 2 titles and cover project you like and start working on yours, based on that.
You can launch a Google campaign in order to test your titles. It is a proven scientific method to get the best out of you. Once you get the results, create another title and run the test again.
This is a powerful strategy to use every time you need to improve your website or optimizing your products.
While the title is all in your hand you may need some help on the cover. You may use free software for that purpose. Anyway, a good looking 3-dimensional cover may need some investment. Make the cover simple and easy for eye scanning. Make your cover impressive.
There are very helpful free videos on that topic. Join the free Internet Profit Mentor Program and you can watch more than 12 hours of videos on your computer any time you want.
Look for the next Step Seven: Publishing Your First Ebook
Teo Gee
Comments are off for this postHeating Stoves: Then and Now
Unlike many of the central heating appliances that people use nowadays, the heating stove has been around for a very long time. There were many different places on ships and in the poorer areas of the United States during the Great Depression where central heating stoves were built because of their relatively cheap construction and maintenance costs and because of their wide variety of uses and practical applications, their designs were slowly improved over decades into the sleek, affordable and good-looking designs that you see today. Pellet stoves and wood stoves are both examples of heating stoves that have been used for a long time historically and both of them have undergone the type of evolution that was mentioned in the previous sentence.
When looking at both stoves, one conclusion that you could easily draw is that convenience has increased a great deal with these types of stoves. No longer are you required to shovel material into them in order to keep the flames consistent. Heating stoves now come with hoppers, which automatically hold material and then feed it into the fire at a predefined interval. All you have to do is refill the hopper every now and then and you are good to go.
Comments are off for this postChoose the Right Format for Your Ebooks
Choosing the right file format for your ebook is an essential step on the road to electronic self-publishing. This article looks at the factors affecting your choice and offers tips to help you make the most of your ebook, whatever format you choose.
The format of an ebook determines the nature of the digital package in which it is distributed. During the short history of the ebook, various new formats have been developed and others may evolve in the future. But, as with any maturing technology, a point will probably be reached where one or two formats dominate, to the exclusion of all others. Fortunately, it is becoming increasingly easy to re-package existing content in alternative formats, so there is now less risk associated with making an early commitment to a particular format, even if it ultimately fails the test of time.
The important considerations when choosing an ebook format are:
- Compatibility with the platform used by the target audience
- Ease of installation and use by your readers
- The ability to support any special features required by the intended content
All common ebook formats now support flexible text formatting and page layout, embedded graphics, hyperlinks and convenient navigation.
The two formats most commonly used by independent ebook authors are PDF and HTML (also known as EXE format). They are favored for their ease of creation and widespread acceptance by the ebook community. Although other formats exist (MS Reader, Adobe ebook and Palm Doc etc), they typically entail more complex compilation procedures and include features more applicable to mass publishing.
The PDF format, developed by Adobe Systems Inc, can be viewed on Windows and Unix systems, as well Macs and even handheld computers. An ebook in PDF format is viewed using the free, downloadable Adobe Reader software.
Although a specific version of the Adobe Reader application is required by each target platform, a single common PDF file format is applicable to all users, regardless of their platform. This cross-platform compatibility is probably the single most important factor in the huge popularity of PDF as a publishing format. Over 500 million computer users are currently equipped to read PDF documents.
A PDF ebook can contain thousands of pages and the inbuilt hierarchical navigation system (known as bookmarks) makes it as easy to find a particular chapter or page as in a printed book. For this and other reasons, the PDF format is generally the professional’s choice.
HTML ebooks are created by combining a set of HTML pages (i.e. web pages) into a single file. The resultant ebook can only be viewed on Windows computers, but since the majority of buyers fall in this group, most marketers do not consider this a major limitation. Unlike PDF (and other formats), HTML ebooks do not require any additional pre-installed software to read them. Most variants are dependent on Internet Explorer, but since this is installed automatically with Windows, the issue is of no consequence to most users.
A common feature of many HTML ebooks is the ability to customize certain pre-defined aspects of their content, even after creation and distribution. This is known as re-branding. It is very popular among online marketers, particular those producing promotional ebooks, because it enables the ebook medium to be used as a viral affiliate marketing tool.
On the downside, the need for multiple content files means that HTML ebooks are more cumbersome to create, making the format less well-suited to large authoring projects. Also, since HTML ebooks are directly executable by Windows, they are a potential source of computer viruses. Although there have been few incidents of virus problems originating from the ebook industry, the ever-present threat means that some prospective readers are wary of downloading ebooks in this format.
About The Author
Copyright © Tim Coulter. All rights reserved.
Tim Coulter is a consultant and software developer who helps netpreneurs to harness marketing technologies.
He is also the author of “ClickBank - The Definitive Guide” The Ultimate ClickBank Tutorial & Reference Manual.
http://www.clickbankrevealed.com/
Comments are off for this post18 Questions To Ask Yourself Before Creating A Book
. What will be the title of your book and will it have a subtitle?
2. Will you be the only author or will there be other co-authors?
3. Will you publish a print version of your book or an ebook(online edition)digitally distributed)?
4. How many pages will your book be?
5. Will your bbook contain graphics, pictures or charts?
6. Will your book include an appendix and index?
7. Will your ask other authors to contribute related articles or materials to your book?
8. What file formats will your book be available in; text, pdf, exe, html, etc.?
9. Will your book be sold as a product or will your book be used as a promotional tool?
10. Who will be your book’s target audience?
11. What major benefit does your book give your target audience?
12. Will you offer your prospects a guarantee and testimonials to read?
13. Will you include a bibliography about yourself in the book?
14. What personal information will you include about yourself in the book?
15. What colors and graphic(s) will be included on the book cover?
16. Will you let your prospects read free sample chapters or excerpts to entice them?
17. Will you turn the book into other information products like videos, audio books, teleclass, etc?
18. What type of payments will you accept for the book or will you have publisher diatribute the book?
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Comments are off for this postInformation is the hottest product on the market!
If you have been researching or involved in online business for very long, you have no doubt seen a multitude of offers for “eBooks”, books, reports and training course on every subject imaginable.
Why? Because information is the hottest product on the market! (At the foundational level, it’s actually the Only product, but that’s another article.) Information cuts straight to the root of all selling, which is answering the customer’s question: “What will this product do for me?”
There’s another reason, though. Pure information is a product that doesn’t require a huge financial overhead to produce, (other than the hard knocks you got in gaining the experience and information), and is easy and relatively low cost to deliver to the customer. That is what makes it such a great product for us, as entrepreneurs, to offer.
Everyone has life experience, training, and skills that others don’t have. Everyone knows something that others want to know, or can do something that others want to learn. That’s how I know you have an InfoProduct inside you, everyone does. Your first assignment is to decide which of your many gifts you are going to offer to the world!
Does that mean you have to be able to write a book? No. Not necessarily. I’m talking about what is known as USP…Unique Selling Position. Your USP might be that you have detailed knowledge about someone else’s product that you are selling as an affiliate. It could be that humorous way you present the information you have collected on some subject of interest, or the fact that you offer the best customer service available for the service you offer. You may offer the same products that others are also selling, but find your own unique market for them.
But whatever you decide to use for your information product, your USP, you need to find one. If you were to research the online marketers who are honestly making the money they claim to be earning online, you would discover that they all have a USP. Your USP IS your product, however you package and deliver it.
If you are working a Multi-level Marketing program or one of the BIBs (Business in a Box), you are not left out of this concept, but you may have to work harder to figure out how to be unique. You can still go for the niche marketing idea. Find a group of people who aren’t usually reached by these kinds of businesses, or aim your advertising at people in the countries that are just now going online.
You may, of course, actually write a book, eBook, or training course and sell it. Many are making good money doing just that. The list of helpful software and online publishers is growing every day. But even if you write your own product or design your own software, you will still need a well-thought-out USP to stand out in the crowd. It’s like your business plan — you need a firm foundation before you can build your future online success.
Hans Hasselfors is a successful business entrepreneur and internet marketing consultant. Get the net working for you. Join a community of like-minded authors and publishers and make your living online. Become a member of our article directory. www.SubmitYourNewArticle.com
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