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Have you considered launching a new product? Do you have an idea for a terrific new widget and want to roll it out online to save costs? Have you considered product lifecycles and Ecommerce sales? What if your product is really successful and then sales die off? What will you do to get your sales pumping again? Well you can use informational selling techniques by educating your potential customers. But after your product has really run its course then what?

Well you need a possible side application later, if sales looked like they would peak out, that is to say if you ran up against the standard product life cycle curve and found yourself on the top or going into a downward cycle. Can you add something to your product and call up all your previous customers to alert them? Will they by the new improved widget model? They say it is easier to sell something to previous customers than to new ones.

Sometimes as Business Professors in top Universities will tell you it is often better to start another company and create an offshoot for the new product if it is that much different. You could start a new website, link them together and launch the new product just before you felt you might be 6-months out to getting on the top of the first product curve peak.

Thus piercing the top of the product life cycle curve with a hyperbolic perpendicular break out as it went from flat to exponential growth. (Academically speaking of course). To learn more about product curves search; “Business Product Life Cycle and Product Curve Online.”

But if the two products compliment each other or if the two-technologies could be packaged or built into one, then you would want to keep the same single company. Recently I had come up with a theoretic widget product a light for walking or jogging which used the vibrational energy of human motion to power up the little light.

It was later thought that using one of those knee wrap type rubbery devices that prevent injury that we could use the energy and point it facing inward. Thus making a secondary widget using the same electromagnetic generation, energy collection and using it to enhance muscles and prevent fatigue. But then we thought what if?

Well, what if we had the LED light facing out. The light would be switched on to send the energy to the LED instead of back to the desired muscle group during night time use and during the day it would allow the person to workout for longer without injury?

In this case study we see that we could in fact create a new product and we have more options such as;

1.) Package the new product with the old left over unsold widgets.

2.) Creating a whole new company focusing on the Health Care and Sports Industry

3.) Create a secondary website and link them together

4.) Sell them side by side on the current website

It was later realized after analyzing this product that it could be used for numerous other venues such as for astronauts it makes sense due to issues with entropy. It would work well for contestants on the famous Survivor TV Series? It could be used for athletes, hunters, security professionals and even neighborhood watch groups.

Now then should a website be built for each? It surely could be done that way. Or a website with unique sections could also be built. Or one could introduce each new market slowly to keep the product lifecycle fluctuations at a steady climb rather than play hell with quarterly projections.

Not that there are not enough other applications for electromagnetic induction LED lighting to keep this going forever, it is just that this one makes sense for consumers, healthcare rehabilitation, sports, space and military.

There have been many studies on the use of electromagnetic waves for organic growth so why not add another site for Health Care Industry Rehabilitation and link them all together as once the person is back in shape, well they will need to stay there won’t they? And for those athletes who work their bodies really hard, well for sure there will be times when injury occurs.

I sincerely hope you have enjoyed today’s case study on Online and Ecommerce Product Lifecycles with this real world example. Think on it.

“Lance Winslow” - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/wttbbs/

Universal Funnel Law #4 - Every business needs customers or clients. A customer relationship plan further develops loyal customers and serves as a source for ongoing referrals.

W. Edwards Deming who is considered to be the father of continuous or quality improvement said “Profit in business comes from repeat customers, customers that boast about your project or service and that bring friends with them.” Deming truly understood the #3 Universal Funnel Law (http://ezinearticles.com/?id=92768) and recognized the importance of loyal customers and referrals within Universal Funnel Law #4.

Customer satisfaction is now a click away. Developing loyal customers who can provide repeat business and referrals is a critical success factor in today’s fast paced, technology driven, global marketplace. A customer relationship plan that is in alignment with the strategic business plan, the marketing plan and the sales plan and is consistently implemented and monitored would seem to be a “No Brainer” for any business. Yet, my 20 plus years of experience reveals just the opposite.

A recent survey released by MOHR Access of Ridgewood, NJ, confirms my experience that today’s customers are still experiencing poor customer service which suggests that the customer relationship plan is not working. The number one answer cited by shoppers at U.S. malls was “Not my department” closely followed by “If it’s not on the rack, we don’t have it.” I am sure that these retail stores have some customer relationship plan, but it appears that the implementation of the plan is lacking.

With many companies purchasing expensive software to monitor customer relationships and training them on how to use these tools, the challenge appears not to be the acquisition of knowledge and skills, but rather attitudes and habits. Michael Patrick, MOHR Access president stated: “What’s really needed is to get employees committed … to do their best, even when nobody’s looking or listening.”

To bridge the gap between your customer relationship plan and the desired results that you as a business owner or manager are seeking requires you to develop your people to be truly committed to your customers and recognize that their role extends beyond customer service. Unless, of course, you still want to do the same thing over and over again hoping for different results and you are not interested in doubling your results.

Copyright 2005(c) Leanne Hoagland-Smith, M.S.

This article may be freely published. Permission to publish this article, electronically or in print, as long as the bylines are included, with a live link, and the article is not changed in any way (grammatical corrections accepted).

If doubling your results or performance is important to you, then visit http://www.processspecialist.com/smallbusinesses.htm/ to learn some additional secrets and tips. Sign up for a free monthly newsletter. Please feel free to contact Leanne at 219.759.5601. If you truly don’t believe doubling your results is possible, read some case studies where individuals and businesses took the risk and experienced unheard of results at http://www.processspecialist.com/press.htm/

If you don’ t have a list or a website, the best and easiest way to start your home based Internet business is to be an affiliate.
An affiliate, is someone who is selling other’ s product.
You will take advantage of the notoriety of the merchant to sell his products, and by the way you will be paid a commission on each sale you made.

It is a win win situation, for both you and the merchant.
His product is spread other the web, so he can sell his product to thousand of people without spending money to advertise(the affiliates spend money in the different campaigns).
And for the affiliate, he can start his business, or earn an extra income without any product.

Better, in some programs, which are called two tiers affiliate programs, you will be paid on your sales and on your affiliate team’s sales.
In this case you will be a master affiliate: the people that you recruited are selling the same merchant products, but you will be able to coach them and you will also earn a commission on all their sales.
That can represent a good monthly income for you too.

Affiliate are also called: associate or resellers.
You can promote different programs at the same time, there is absolutely no restriction.
How to be a successful affiliate?

There is three component in your way to win big paychecks at the end of the month:

1/you must have a landing page

2/you must capture the name and email addresses of your prospects

3/ you must follow up by the mean of your auto responder to sell to these prospect other products again and again.

And the best in all that is when you will be able to create your own product, you will already have a list of prospect ready to buy from you.

Copyright 2006
Franck Silvestre.
I hope to meet you in our Powerful Internet Marketing Training FREE classes for beginner and advanced marketers.
http://www.internetprofitmentor.com

Does one need Dental Insurance? This question is asked by us in
parlance with any kind of insurance. Well, insurance is a tool
that offsets financial losses due to accidents or incidents or
unforeseen circumstances. With this in view, insurance is always
advocated but if one is young and healthy and doesn’t need to
visit a dentist more than twice a year, dental insurance will
not be a requirement, since the premium for such insurance may
be more than the annual tooth maintenance bill.

People with a turbulent dental history are advised to purchase
dental insurance or join a discounted dental plan for the simple
reason that dental bills can turn out to be very steep. Millions
of Americans are undergoing root canal and cavity procedures
despite the fluoride in drinking water. Dental health in the USA
has not been of very high standard over the decades. Dental
health depends upon a variety of factors including dental
hygiene, stress, personal eating habits, nutrition etc.

The programs of dental coverage available are Indemnity Plans,
Preferred Provider Plans, HMO Plans and Discount Plans

Dental Indemnity Insurance Plans

These are normal, traditional insurance coverage plans where you
get a percentage of your dental bills covered for a monthly fee
or premium. Normally a indemnity plan covers 100% of preventive
services, 80% of restoration services and 50% of major treatment
like orthodontics.

Dental Preferred Provider Plans

These plans cost an average of $40 per month and give you highly
discounted rates of dental procedures within the specified
network. A few benefits are available outside the network also.
These plans are regulated by state insurance departments and
fall in the insurance category.

HMO Dental Insurance

These insurance plans are also known as capitation plans. They
operate like Health Maintenance Organizations (HMO). These are
also regulated by state insurance department and cost between
$20-$40 a month.

Dental Discount Plans

Discount dental plans are like clubs where you get the best
deals when you show your membership card. These are again
network based. They give best value to individual and family
memberships. This membership is only purchasing a discounted
access to a network dentist and is not considered insurance.

Reverend Robert Schuller is known to millions as the charismatic guiding light of the Crystal Cathedral, a monument to possibility thinking that has been the home of one of the most successful television ministries for decades.

Dr. Schuller is also a fine author and an engaging speaker, as well as a master marketer and a super salesman. Read him closely and you’ll be amazed at how he succeeded in making his dream of building the Crystal Cathedral a reality.

Suffice it to say, that he has a few brilliant insights, paraphrased here, that we can all benefit from putting to use:

(1) People love grand undertakings and they long to be part of something big.

(2) We make a terrible mistake by asking for less than what we need to fulfill our dreams.

(3) If you build it, they will come. (Later popularized in the movie, “Field of Dreams.”)

As salespeople, we tend to do the opposite. We propose a modest amount in our presentations, fail to ask for what we really want and need, and we wait for clients to
order more, based on their perceived needs.

One of my most successful undertakings has been promoting the idea that corporations should train everyone to be better communicators, polished customer service purveyors, and salespeople. I urge them to “make a corporate commitment” to our programs, and to support training at all levels, from the president on down the line.

By necessity, such a commitment involves a substantial investment, but without a doubt, these mega-programs are the most satisfying to everyone.

Dr. Schuller says that small undertakings just don’t have the sizzle to generate interest and unleash people’s energies, and I’ve found this to be very true.

More important, it has been my experience that the surest path to creating high sales and high customer satisfaction is to promise big, and to deliver even bigger.

That way, everybody wins!

Dr. Gary S. Goodman © 2006

Dr. Gary S. Goodman, President of Customersatisfaction.com, is a popular keynote speaker, management consultant, and seminar leader and the best-selling author of 12 books, including Reach Out & Sell Someone® and Monitoring, Measuring & Managing Customer Service. A frequent guest on radio and television, worldwide, Gary’s programs are offered by UCLA Extension and by numerous universities, trade associations, and other organizations in the United States and abroad. Gary is headquartered in Glendale, California. He can be reached at (818) 243-7338 or at: gary@customersatisfaction.com.

Attracting users to your affiliate site is supposed to be easy - just be certain your headlines and content are full of the right keywords and key phrases, and that your content and links are focused and of high quality. If only it were that simple! Take a hard look at how you describe your site focus - if you use the term golf clinic and they use the term golf lessons or golf vacation, your best customers won’t make it to you. You’ll be so far down the ranking list that they will have found your competitors who speak their language, without ever learning you exist.

Just as you do in offline marketing, identify the ways your customers describe your products and services. And beware that they may not be exactly the same for the people who visit you online vs. offline. How? Take variations of your key words and key phrases and do a Google search. See how other sites describe what they do. Poll your site visitors, go to conferences and see how people you meet refer to products, services and your niche in general. Visitors’ terms rule.

Make sure you use the right the keywords on each page to accurately describe the content of the page. You want a visitor to land on the page for their specific interest, such as rag wool socks. Understand that it’s important to know the difference between the keywords people use when they’re browsing or information gathering, and the ones they use when they’re buying. They will use the key phrase “space heaters” when researching, but “silver quartz heater” or “Brand x heater” when they’ve done their research and are ready to buy. Optimizing the correct words or phrases on each individual page will go a long way to turning researchers to buyers - on your site.

Karen Kari’s articles and more information on the affiliate business can be found at:

http://www.affiliatebandit.com

http://www.advertisingcellar.com

http://www.billionfreeads.com